Croatia among the leading destinations by number of reservations in Austria

Presentation of Croatian tourism at the Ferien Messe fair in Vienna.

Author  HrTurizam.hr

January 17, 2025

Croatian tourist agency presents the entire offer of Croatian tourism at the main and most important tourism fair on the Austrian market, which is the fair Holiday Messe, which takes place in Vienna from January 16th to 19th.

In addition to the CNTB as the main exhibitor, the Croatian stand also presents its offer 24 co-exhibitors including regional and local tourist boards, as well as numerous Croatian tourism entities. Great news for Croatia they arrive already from the first day of the fair, during which media conferences were traditionally held from the main travel organizers and sellers of tourist arrangements such as TUI Austria i Ruefa Reizen.

"According to available data and forecasts, or based on information from partners, we expect a dynamic year in which the intensity of travel by Austrians will be at a very high level. Competition on the market is extremely high, and when making a decision on a holiday destination, Austrians will pay great attention to the prices of packages, with special emphasis on prices and offers in the destinations themselves. Maintaining the quality of products and services is key for Croatia, and despite the great competition and challenges, we are pleased with the fact that Croatia remains one of the most sought-after holiday destinations on the Austrian market.", he said Branimir Tončinić, director of the CNTB Representative Office in Austria, adding that during the first day, meetings were held at the stand with partners TUI, Springer Reisen, Gruber Reisen and Lidl Reisen, as well as with numerous media outlets that cover tourism topics.

Vienna Fair 1 htz

Namely, according to the latest information and forecasts, the travel intensity of Austrians in 2025 remains at a high level of 89%.

The data also show that Croatia has an excellent position on the market TUI, in whose programs our country is the leading car destination in terms of bookings made so far in January with with a growth of 10 percent compared to the same period last year. We remind you that only TUI Austria Last year, they brought over 20 guests to Croatia, and this year they are planning more than 22. 

There is also data. Ruefa Travel Compass 2025. according to which Austrians will spend an average of 19 days on vacation in one of the destinations this year, and they plan to spend slightly more than last year. The most popular European foreign holiday destinations in 2025 on the Austrian market are Italy (35%), Croatia (27%) and Germany (18%).

Let us add that Austrians in our country achieved the following last year: over 8,2 million overnight stays, which made this market the third top market from which we realized the largest tourist traffic, right behind the leaders Germany and Slovenia.

Source and photo: Croatian National Tourist Board

Author  HrTurizam.hr

January 17, 2025