Croatia is presented in Cannes as a luxury destination of high value

The most important fair for luxury tourism in the world International Luxury Travel Market (ILTM), whose edition this year takes place in Cannes, is extremely important for positioning Croatia on the world map of elite tourism. Recognizing the importance of this fair, the Croatian Chamber of Commerce, with the support of the Croatian Tourist Board, for the fifth time enabled Croatian representatives of the luxury offer to present all services.

By performing at one of the world's most important brands for the organization of luxury events, the development and promotion of Croatia's luxury tourism offer is improved. Six domestic companies are participating in this year's edition of ILTM, Stories, Croatian Unique Hotels, Hilton Imperial Dubrovnik and Hilton Rijeka Costabella Beach Resort and Spa, Le Meridien Lav Split, Royal Hotels & Resort Dubrovnik, Leonidas Travel.

"We are extremely pleased that we are participating with the Croatian Chamber of Commerce at one of the most important luxury fairs, ILTM in Cannes. The interest in the Croatian luxury tourist offer is great and we are very satisfied with the participation and contacts we have made. One of the determinants of the new Strategic Marketing and operational plan of Croatian tourism is to strengthen and develop luxury tourism and premium offers, and the ideal place to put Croatia on the world map of luxury is precisely the ILTM fair in Cannes. more strongly positioned as a luxury tourism destination", she stated Danijela Mihalić Đurica, director of the Representation of the Croatian Tourist Board in France.

Considering the significant number of participants, this year's edition of the fair represents 96 countries with 1.850 global luxury travel brands, ILTM enables companies from the tourism industry to network with key partners specialized in the luxury tourism segment. Compared to 2021, 7% more exhibitors arrived at Cannes this year.

"We are proud of the fact that for the fifth year in a row we have enabled our companies to present and network with key partners specialized in the luxury tourism segment, since participation in ILTM is very important because it is a fair where the world's best hotels and agents in luxury segment, and our companies have the opportunity to present part of Croatia's luxury offer. The ILTM fair is extremely important for positioning Croatia on the world map of elite tourism, and we will continue to support our members in organizing it.", she stated Andreja Vukojevic, director of the tourism sector of HGK.

"ILTM Cannes, in which we participate in the organization of HGK, which has done a superb job this year as well, is one of the most important trade fairs we visit because it gives us the opportunity to meet and establish a large number of targeted partners from the luxury tourism segment who are looking for new destinations and top hotels for its clients. Dubrovnik was also an extremely popular destination this year, and the announcements for 2023 are positive, especially from the markets of the United Kingdom and the United States of America.", she stated Ivona Svab, commercial director of Hilton Dubrovnik.

HGK has been organizing the participation of Croatian companies at this fair specialized in luxury tourism since 2017, and the interest is growing every year. It is a B2B fair, where companies hold 40 meetings with agents from all over the world. The importance of this prestigious fair is also confirmed by the growth in the number of agents, this year there are as many as 41% new ones compared to last year.

Photo source: HGK/ HTZ