In Cannes, Croatia showed great potential as a premium destination

Croatia offers a well-rounded tourist product.


8. December 2023.

Croatian companies from the segment premium tourism held 700 meetings with agents at the International Luxury Travel Market.

The world's leading event for the luxury tourism portfolio - the International Luxury Travel Market (ILTM) in Cannes - in an extensive promotion and networking program brought together 2100 agents from more than 75 countries.

An individual company will hold during the fair about 70 one-on-one meetings with agents. He is participating in ILTM this year 11 Croatian companies from the premium segment, which is twice as much as last year, and the participation of companies at the fair was organized by the Croatian Chamber of Commerce, in cooperation with the Croatian Tourist Board. 

Andreja Vukojević: We are building the foundations for the establishment of the Community of Premium Tourism HGK

"By performing at ILTM, we want to position Croatia on the world map of premium tourism. Throughout this year, we have devoted ourselves to monitoring trends in the environment. The competitive market constantly motivates us to modernize in order to better fit into the modern context and follow global trends in travel. In addition, we are dedicated to encouraging the improvement of quality in all segments and activities of tourism. This fair is one of the activities through which we listen to the market and build the foundations for the establishment of the HGK premium tourism community, which will support companies in the development and promotion of Croatia's premium tourism offer." she said Andreja Vukojevic, director of the Tourism Sector and Marketing and Communications Department of HGK.

ILTM brings together the international tourist community. It brings together all kinds of luxury travel experiences - from the most established brands in the industry to the pioneers in the premium offer. During the four days of the fair, a total of more than 82 thousand B2B meetings.

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Mihalić Đurica: 90 percent of business event organizers plan to organize a business event abroad

"In the circumstances of the complete recovery of business travel in France, Croatia is becoming an international tourist destination It presents Cannes as a destination of premium and luxury offers. According to a recent survey, almost 90 percent of business event organizers in France plan to organize a business event abroad, and Croatia has all the prerequisites for even more significant arrivals in the MICE tourism segment. The fair in Cannes provides a perfect opportunity and an ideal place to position our country on the world map of luxury with special emphasis on clients who highly value gastronomy, cultural sights and natural heritage. Croatia enjoys an increasingly better position on the French market, which is confirmed by the agents themselves, who point out that our country offers a well-rounded tourist product." she stated Danijela Mihalić Djurica, director of the HTZ Representative Office in France.

HGK organizes the participation of Croatian companies at the luxury travel industry fair for the 7th time, since 2017 to be exact. This year, more than 7 experts in the luxury travel segment from more than 95 countries are participating in the fair.

11 Croatian brands are looking for opportunities to build and renew connections with travel organizers, curators and agencies from all over the world in Cannes: Le Meridien Lav Split, Hilton Rijeka Costabella Beach Resort & Spa / Hilton Imperial Dubrovnik, Royal Hotels & Resort Dubrovnik, Katarina Line Cruises and Tours Croatia, Esplanade Zagreb Hotel, Hilton Hotels Zagreb, Lošinj Hotels & Villas, Elite Travel Premium Experiences, Globtour Event Croatia, Marinus Beach Hotel Croatia, Leonidas Travel.

These are premium hotels and travel agencies specializing in guests with higher paying power.

"Participating in the ILTM fair represents an exceptional opportunity for us, as it brings together key participants in the luxury travel industry. We expect to meet with numerous agents from this segment, which opens up new business horizons and provides an opportunity to establish valuable business relationships. The promotion of our new brand - Elite Travel Premium Experiences at this fair is an added bonus, and we are confident that it will result in significant success in the long term. We look forward to the opportunity to share our high standards  with a global audience and to continue to build our reputation as a top destination for high-end travel.she concluded Silvia Veramenta Business Development Manager from Elite Travel.

Photo: HGK


8. December 2023.