During the last two years, it has been constantly emphasized that now is the opportunity to redefine tourism and move away from excessive tourism, and as we know, UNWTO has had "Restart Tourism" as its official narrative for the last two years. But unfortunately in Croatia we have not yet seen that "some" new beginning, idea, vision and desire for change.
But in Split-Dalmatinska precisely through the prism "restart" they started a tourist story that is well worth sharing and everyone's support.
For the purposes of this article, take your time to watch this short video, which shows the way and culture of living in Dalmatia in the best possible way. Before that, imagine what you associate when you associate food or gastronomy with France or Italy?
I personally got goosebumps. Wow, I want to experience that. Local atmosphere, people, fresh local food, music, a glass of excellent wine... So spontaneous, powerful, natural. A real treat.
Dalmatian way of life that is so tempting and pulls me to be a part of this society that is presented in the video. Especially in today's modern life where we don't have time for ourselves, let alone for society. Enjoying life, at least during that half hour of lunch.
Let's go back to the roots, quality, not mass, sustainable, man in the middle of the story, experience, authentic - all this is part of the project of branding Dalmatian brunch as a new tourist product.
I constantly point out that authenticity is the very essence of tourism and that tourists travel to meet and experience a new way of life and culture. As in our offer, we must be who we are, not copies, and be part of the standard global offer.
That's it. It is precisely this experience that tourists want to experience, it must be one of our main tourist products.