Partnership between Mastercard and Šibenik-Knin County: use of data in the creation of tourist offers for tourists around the world

With such collaborations, Mastercard wants to make it easier for destinations to cope with changes in the tourist market and to facilitate the growth and development of destinations throughout Croatia.

28. July 2022.
The pandemic has made existing models for predicting tourism trends less relevant, and at the same time there has been a growing need to understand modern travelers and adapt to their requirements. That's why technology leader Mastercard teamed up with Šibenik-Knin County to give this important tourist region insight into tourist behavior data that will be used to create future...
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28. July 2022.