Međimurje was declared the destination of the year in the category of the most successful sustainable tourism destination (innovative and smart destination), on the occasion of the Croatian Tourism Day in Šibenik.
In great competition with Mali Lošinj and Stari Grad on Hvar, Međimurje won the title of destination of the year in the category of the most successful sustainable tourism destination (innovative and smart destination), which is another confirmation of good thinking and strategy of tourism, but also of excellent cooperation of all stakeholders in the tourism and service sector.
This award is the result of many years of work by all tourism stakeholders in Međimurje, but also much more widely, he emphasizes Rudi Grula, director of TZ Međimurje County and adds that a sustainable destination must meet various criteria: from the criteria of waste, waste water, nature protection, inclusion of cultural heritage in tourism... and what is crucial is the satisfaction of the local community.
"In this sense, we can say that Međimurje is really developing smart, innovative and sustainable tourism for the last 10-15 years. This award is proof that the efforts of the men and women of Međimurje are recognized. We believe that this is just another big step forward, because now it is necessary to justify this award. Every guest who comes to Međimurje must really experience true sustainability. This is our long-term goal, but also our lifestyle and all our economic efforts go in that direction. The potential is huge, and we are ready to provide such an experience to tourists." states Grula.
This is only part of the results in tourism that Međimurje can boast of in recent years, and this important recognition came just a few weeks after the rural Međimurje holiday home Lina was awarded the Ecolabel certificate, making this Međimurje house the first private accommodation facility in Croatia to be awarded such a label.