Small hotels benefit the most from online travel agencies

Study on the impact of OTAs on hotel profitability

Author  HrTurizam.hr

January 16, 2025
A 2022 study titled "The Indirect Distribution Dilemma: Evaluating the Financial Impact of Booking.com for Hotels" published in the journal Tourism Review investigated how the use of online travel agencies (OTAs) affects the profitability of Belgian hotels. Belgium was selected because of its unique legal requirement that all companies, including SMEs, publish detailed annual financial statements.
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Author  HrTurizam.hr

January 16, 2025