It was held today online 75st session of the Tourist Board of the Croatian National Tourist Board at which the members of the council adopted a decision on the selection of agencies for the development of advertising strategy and media plan and implementation of marketing activities of the CNTB, as well as a decision on the selection of agencies for PR activities in foreign emitting markets in 2021.
"For the 2021 season, Croatia is sending a clear and strong message that the tourism sector in Croatia is responsible, and the stay of tourists is safe. It is encouraging that people are eager to travel and that Croatia is mentioned as a desirable destination. Today, we have made important decisions that will significantly contribute to the promotion of the Republic of Croatia in emitting markets. We are aware of the importance of adopting and implementing clear and quality health and safety protocols. Therefore, in cooperation with the Croatian Institute of Public Health and umbrella professional associations, we upgraded the safety label of the World Travel and Tourism Council with the national safety label Safe Stay in Croatia, whose application and promotion will begin in February, " said the Minister of Tourism and Sports and the President of the CNTB Nikolina Brnjac.
As Director Staničić emphasized, the selection of agencies is crucial for the promotion and other activities in the emitting markets. "We are facing a very challenging year in which the implementation of quality and targeted promotional activities will be crucial in achieving good tourism results. It is in this part that we expect from agencies a strong contribution and effective implementation of marketing and PR campaigns that will ensure our country's position on the international market as a safe, quality and well-prepared tourist destination that guarantees its guests a diverse offer and safe stay. said the director of the Croatian National Tourist Board Kristjan Staničić., adding that one of the key messages will be the proximity of Croatia, ie good transport connections with key emitting markets.
By the decision of the Tourist Council, agencies were selected for the development of advertising strategy and media plan and the implementation of marketing activities in 10 markets, based on a public call Real group, MediaCom, Aviareps, Pro Media Group i Check-in PR. Regarding PR activities in foreign broadcasting markets, an agency was selected for media relations Aviareps, while an agency was selected for the implementation of activities on social media and digital communication Hills Balfour.
According to the CNTB, the council members also adopted a proposal for a decision on advertising activities on social networks Facebook, Instagram, YouTube and Google search, as well as a proposal for the selection of strategic partners for the implementation of promotional campaigns in foreign markets. Thus, for 2021, cooperation with the total was approved 43 partners, of which 32 partners are from the category of tour operators and agencies, and 11 partners from the category of carriers.