Campaign "Experience the locals. Explore rural Croatia!" it continues this year as well

After the excellent promotional results achieved during last year's implementation of the national campaign "Experience homework. Explore rural Croatia!", The Croatian National Tourist Board in cooperation with the Ministry of Tourism and Sports this year continues with activities to promote the diverse offer of Croatian rural destinations with a focus on the domestic market.

As part of the first wave of this year's campaign, which will last from May to the end of July and includes seven thematic videos, all the attractions of rural destinations around Zadar, Varaždin homeland, Split-Dalmatia County, stretches from Bilogora to Zagreb, Podravina will be highlighted. , Šibenik and Knin, but also Gorski kotar.

The COVID pandemic has brought about certain changes in the habits of travel enthusiasts who are more than ever looking for quality, authenticity, sustainability and safety. They also want to get to know lesser-known destinations and the culture of local life. As part of this campaign, which achieved excellent promotional effects last year, this is confirmed by the tourist traffic in continental rural areas, whose growth of 40% so far this year is the result, among other things, of promotional activities. in the domestic market, will also be used in promotion in neighboring, foreign markets ", said the director of the Croatian National Tourist Board Kristjan Staničić, adding that the second wave of the campaign will run from September to October.

The face of this successful campaign is a well-known presenter Doris Pinčić, and interesting video materials aim to promote this product, which offers the possibility of vacation in pure nature, but also home-grown food, unique experiences, indigenous experiences and quality service.

"Rural parts of Croatia provide authentic content to both domestic and foreign tourists throughout the year. All research confirms that the travel habits of modern tourists are changing and the percentage of those who want to travel more sustainable is increasing. It also becomes important for tourists to leave their "green footprint" or make their place better than they found it. That is why the continuation of the campaign 'Experience local. Explore rural Croatia!' because in addition to the promotional part, it also contributes to our strategic goal of developing Croatia as a sustainable tourist destination ", said the Minister of Tourism and Sports Nikolina Brnjac.

Let us add that the campaign is aimed at promoting certain content by tourist regions, and a "best off" video will be created, which will contain the best shots of recorded material from all these destinations. The campaign will be conducted on online and offline communication channels and through the social networks Croatia, Full of Life with the labels #RuralnaHrvatska and # DoživiDomaće.