By combining sustainable tourism, the slow travel concept and volunteerism, Međimurje makes a new step forward in the tourism development of Croatia, as well as a new positive example in practice regarding the strategic development of a destination towards sustainable tourism.
As part of the "Sustainable Tourism Development Laboratory" program TZ Međimurje County she decided to test one type of mobility and connect it with volunteer activities which contribute to the development of a healthy organizational culture of the local community.
Namely, on the eve of Earth Day, the Tourist Board of Međimurje County invites to voluntary contribution for sustainable Međimurje and our planet!
"We want you to experience a sustainable way of traveling, and with your actions to help clean, arrange and preserve the natural and cultural heritage of the Croatian Flower Garden," they state from the TZ of Međimurje County.
The whole story revolves around the connection with Zagreb by train. Why use a car, when you can get to Međimurje by train?
with booze in green Međimurje - is the slogan of the campaign, and the train as a means of transport from Zagreb to Čakovec will be branded with stickers as part of the campaign. Arrival by train, tour of the destination by Hop On Hop Off bus (one bus with a capacity of approx. 50 people, uses a smaller CO2 footprint than 50 cars) and e-buses, bicycles... with volunteer workshops for sustainable development in the destination.