Zagreb, Dubrovnik and Istria are once again presented as very attractive and sought-after destinations among American tourists with higher spending power, thanks to the cooperation of the Virtuoso consortium and three tourist boards that have been investing in promotion in the North American market for many years - the Tourist Board of the City of Zagreb, the Tourist Board of Istria and Tourist boards of Dubrovnik.
Namely, the latest project Virtuous Digital Destination (VDD) provided a larger space and platform for a more comprehensive presentation of the offers of the mentioned destinations, education and interaction with the Virtuoso network of agencies and tourist advisors.
Thanks to the aforementioned tourist associations, Zagreb, Dubrovnik and Istria are the first European destinations to participate in the Digital Destination project, right after Australia, Canada and Los Cabos.
The VDD project was designed to improve the experience of using Virtuoso.com, the leading global network specialized in experiential and luxury travel, offering a comprehensive platform dedicated to attractive destinations.
By combining visually attractive design, experientially written and attractive video content and targeted marketing campaigns, VDD goes beyond traditional methods of destination visibility and promotion and effectively contributes to the growth of interest of potential visitors.
Employees of the aforementioned tourist boards, the Virtuoso team and three well-known journalists, very good connoisseurs of the beauty of Croatia - Kristin Vuković, David Farley and Alex Crevar participated in the creation of the content of Zagreb, Istria and Dubrovnik, and the content is available at links.
"The US market is a key distant market where we have been continuously promoting Zagreb over the past few years. The exceptional interest in Zagreb is confirmed by the results of the first part of this year, which indicate that guests from the USA are leading the number of arrivals and overnight stays among foreign visitors. In particular, with more than 30.000 arrivals and 67.000 overnight stays, Americans recorded an increase of 11 percent compared to the previous year. Virtuos' focus on luxury and customized travel experiences sets it apart as a top resource for those looking for unique and high-quality travel experiences, so participation in this project is a natural sequence of our promotional activities in the American market, especially since similar targeted marketing campaigns have successfully stimulated the growth of activities and engagement of travel agencies/consultants and their clients. Namely, according to the available data, this project has so far resulted in a several-fold increase in interest in the promoted destinations, which indicates the effectiveness of the campaign in attracting and retaining the attention of travelers for experiential travel", she stated Martina Bienenfeld, Director of the Zagreb Tourist Board.