A coordination meeting of tourist boards of Dubrovnik-Neretva County was held in Orebić

Director of the Croatian Tourist Board Kristjan Staničić held a coordination meeting with representatives of tourist boards from Dubrovnik-Neretva County in Orebić. The meeting was attended by the director of the Dubrovnik-Neretva County Tourist Board, Julij Srgota, and representatives of 17 tourist boards of towns and municipalities from the county.

At the very beginning of the meeting, good and positive tourism trends were presented at the level of the Dubrovnik-Neretva County itself.

"In the current part of the year, over 2,3 million overnight stays have been achieved, which represents an increase of 21% compared to the same period last year.", He said Sorgota adding that the pre-season was great, especially during the Easter holidays, but also after through May despite the rain. "June is very well filled at the level of the entire county, and we expect the same from July, August, as well as the postseason", added Srgota.

Director Staničić commented on the positive tourist trends at the level of the whole of Croatia, where in the current part of the year we have recorded a growth of 15% in arrivals and 10% in overnight stays compared to the same period last year.

"The most important markets of Croatian tourism, such as Germany, Austria, Slovenia, Poland, the Czech Republic, Italy, but also the UK and the USA, in the current part of the year have recorded an increase in traffic compared to last year. This year we expect what we are intensively working on, and it is the dispersion of tourist traffic and more intense tourist traffic in the pre- and post-season", he said Stanicic, adding that the peak summer months are upon us when more than a million tourists stay in Croatia on a daily basis.

During the coordination meeting, the new Strategic Marketing and Operational Plan of Croatian Tourism for the period up to 2027 was presented, the implementation of which is underway, given that the Plan itself was adopted this week by the HTZ Assembly.

"The plan identifies competitive and authentic tourist experiences in Croatia that are aligned with the needs of different demand segments. SMOPHT is fully aligned with the Sustainable Tourism Development Strategy of the Republic of Croatia until 2030, which emphasizes the importance of sustainability in the development and management of tourism, namely environmental, economic and social sustainability", Staničić mentioned.

The meeting also discussed promotional activities in markets where we have not been so active so far, such as Australia, South America, joint advertising, but also numerous current tourism challenges such as the rise in prices of accommodation and tourist services in certain destinations, the lack of manpower, issues of publishing work permits, non-reporting of guests, etc.

Source and photos: Croatian National Tourist Board