After 8 years of being held in Zagreb and one edition in Belgrade (in 2019) Adria Hotel Forum (AHF), the leading hotel-investment conference for Southeast Europe is being held for the first time in Greece, 26.-27. September in Antena.
Also, from this year Adria Hotel Forum is changing its structure.
It adds Bulgaria, Romania and Greece to the focus and program, and under the new name - IDEA (Investment in the Development of Eastern & Central European Assets) to connect all countries of the SEE and CEE regions and provide an overview of investment events, but also to direct potential investments to all countries of the SEE and CEE regions.
Conference organizers, The Bench, as one of the reasons for going to Athens, they cite the fact that Greece is currently one of the most desirable destinations in Europe for investments in tourism.
Marina Franolić, director for Central and Eastern Europe, stated that the sponsors of the conference, mostly well-known hotel brands, are extremely satisfied with the fact that the conference is moving to Greece - which confirms the favorable investment climate.