After 14 years, Google Flights is introducing a button for the best flights

Google Flights - Google's online flight search engine - has a new feature that allows users on the site to quickly display results for the cheapest airline tickets.

The ability to quickly sort potential purchase search results by lowest price may seem like an obvious function for online sales.

However, finding cheap flights the radio is done 14 years not allowing users to immediately find the cheapest option.

Instead, the search engine relied on a series of filters and a slider option that effectively asks users to guess how low the lowest price might be and accordingly move the slider to the left until no more flights appear.

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Users also had the ability to adjust how many stops they wanted, when the plane would take off or land, how much baggage they were allowed and which airlines or airline groups they preferred, to arrive at the flight selection that provided the best option considering price and other factors.

Now the flight booking service has revealed that it is introducing the option 'the cheapest', which the internet giant says will be available globally by the end of October 2024, and which Simon Calder in Independent describes as a 'game changer' for bargain hunters.

By entering the desired travel information and pressing the 'cheapest' button, potential travelers can see the most favorable flight with one click, whether the ticket options are offered by a third-party seller or the airline itself.

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This means that instead of normally returning results optimized for price/convenience, her cheapest route options may not be optimal.

Anyone familiar with using Skyscanner or Expedia will be aware that they are specific compromise necessary if achieving the lowest price is a priority.

With fuel prices rising, routes are being extended as airlines avoid conflict zones and pressure on seat availability due to a lack of aircraft.

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The "cheapest" feature is the latest in a series of moves by Google to help Google Flights users feel confident about their purchase.

Let us remind you that in the spring of 2023 he introduced 'price guarantee' promising passengers a refund of any price difference.

Price promises are an old trick used to increase the likelihood of an immediate sale, used by retailers knowing that very few customers ever insist on a refund. 

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