The season of tourist fairs and intensive promotions is in full swing Croatian tourist agency these days it represents the entire Croatian tourist offer at the fair CMT, a general tourist fair for a wide audience that takes place in Stuttgart until January 22, 2023. The special emphasis of the fair is on camping, so it also presents its offer as part of the Croatian stand in total 16 co-exhibitors, that is, of Croatian tourist entities. He also visited the fair Romeo Draghicchio, director of the HTZ Representative Office in Germany, who, among other things, participated in the presentation of "Travel analysis", of the research results of the German institute FUR, according to which almost 70% of Germans willing to travel once or more during this year.
"This is a very detailed analysis of the German tourist market, which gives us an insight into the trends that will characterize the current year. The data show that among Germans there is a certain concern about the economic situation, so the percentage of those who expect their personal economic situation to improve significantly has decreased. However, when we talk about tourism, the analysis shows that the desire for a vacation is high, so 23% of the respondents stated that they plan to spend more on travel this year, and good trends are confirmed by bookings in January, which returned to pre-pandemic levels which was also confirmed at the fair by representatives of tour operators and agencies", he said Draghicchio.
In accordance with the above, the overall picture of vacations this year will be more and more similar to the one from the pre-pandemic period, both in terms of destinations and types of travel. The above is confirmed by the data from the analysis, according to which the first place is again taken by trips within Germany itself, followed by foreign destinations such as Spain, Italy, Turkey, Austria, Croatia and Greece.
"Germany is our most important emitting market from which we traditionally generate the largest tourist traffic. Last year, we generated almost 25 million overnight stays from this market, which makes Germany a share of over 23% of the total realized tourist overnight stays. We will carry out all the necessary activities in order to bring to our country and during this year, we have attracted as many Germans as possible, so in this sense, our performance at the f.re.eu fair in Munich in February, where we will be a partner country, as well as at the ITB Berlin fair, one of the world's most important tourism fairs, will be very important. will be held in March", he said Kristjan Staničić, director of the Croatian Tourist Board.
Also, the data from the analysis speak of the realization of about 65 million tourist trips from the German market this year, while the total number of tourist trips before the pandemic was about 71 million. It follows from this that the share of vacations in the Mediterranean will again amount to around 38%, and that long-distance trips will still have a slightly smaller share than was the case in pre-pandemic times.
Let's add that they are among the Croatian co-exhibitors at the fair CMT tourist boards of Dubrovnik-Neretva, Zadar, Šibenik-Knin and Lika-Senj counties as well as Kvarner and Rab, as well as Plitvička Jezera National Park, Maistra, Valamar, Plava Laguna, Amadria Park, Valalta, Cresanka, Camping Cres&Lošinj, Camping Straško & Omišalj and Aminess Hotels&Campsites.
Source and photo: Croatian National Tourist Board