Wine and Walk events have proven to be a great success in promoting wine offerings to guests and locals, and this concept has taken hold in all wine regions. Baranja and Istria in particular have stood out as the first to launch such events in collaboration with local wineries.
When something goes so well, there is no need to "invent hot water" and the established recipe is already applied as standard and regularly very successfully because both tourists and the local population respond very well to it. Such events are a win-win move for tourist boards as creators of content in the destination and the wine industry, for which events of this type are an excellent opportunity for promotion, but also for direct sales.
This time we will especially highlight a different example in which a well-known concept was very successfully packaged in a completely different way. The Tourist Board of the City of Osijek organized the first Croatian Urban wine and walk turning the lack of an urban city environment, or rather the lack of wineries in the very center of the city, into an advantage, through the presentation of wineries at the tourist attractions of the Slavonian metropolis in the very center of the City on the Drava.