We present an analysis of private accommodation prices in Spain, Italy, Greece and Portugal

Every year there is a lot of talk about accommodation prices in Croatia.

Are we too expensive? Do we have value for money? As always, the best answer is given by the market, which is the best regulator. 

If something is too expensive in the consumer's perception, it won't sell. Even if the higher price is justified due to x reason and parameter - if something is too expensive for the majority or does not have that value for money, they will not buy the same product / service. If the price is at the level of expectations of guests / consumers, then it will be sold. That is why the market is the best regulator. 

In tourism, the matter is much broader and more complicated, because tourism is much more than accommodation. We cannot look at the whole situation basically only through the price of accommodation, because the motive of arrival is the destination. And the destination is much more than accommodation.

This year, the market reacted, both to accommodation prices and to prices in destinations through weaker non-boarding consumption. We will soon see how the tourism sector will define its price policy for 2025, and one of the analyzes that can help us a lot is benchmarking or comparison with the competition.

/ / / There is no collapse of Croatian tourism. A market is happening.

With the aim of enabling local accommodation providers, tourism organizations and stakeholders in the tourism industry to better understanding the competitive environment so that they can be more successful plan your pricing strategies and adjust the offer, all for the purpose of increasing the competitiveness of Split-Dalmatia County on the international tourist market, Tourist Board of Split-Dalmatia County ( TZ SDŽ ) did the analysis current prices in private accommodation in competing destinations such as Spain, Italy, Greece and Portugal.

This analysis includes prices (in euros) expressed on leading portals with private accommodation offers, and the data was collected in the period 31.10. 2024. 

The purpose of this analysis is to gain insight into price trends in private accommodation in the area of ​​competing destinations, they state from TZ SDŽ and add that comparing prices with competing destinations helps to identify whether there are significant differences in prices for the same types of accommodation, but also opportunities for price optimization or improving the offer to ensure attractiveness for tourists.

Current accommodation prices were taken into account during this analysis on June 01, 2025 and August 01, 2025. year, that is, in the periods related to the beginning and peak of the traffic-intensive period in most Mediterranean countries, and that is through the leading online platforms for booking private accommodation.

In doing so, in the countries: Spain, Italy, Greece and Portugal, three different destinations were taken into account, which they represent by area large destination, medium and small destination in order to take into account differences in relation to destinations of different sizes in the Split-Dalmatia County.

"The mentioned countries were taken into account considering that they are popular destinations that offer competitive and, in a certain sense, similar destinations. In the analysis itself, the accommodation offers of facilities intended for two people, i.e. with up to two beds available, and facilities intended for more people, i.e. with three to six beds available in the facility (for four people) were taken into account. Also, based on guest reviews, the first twenty facilities (free that were available for offer) for each of these segments and individual destinations were taken into account.", point out from TZ SDŽ.

Analysis of current prices in private accommodation in competitive destinations

It is important to note that these prices are subject to change depending on market dynamics, including fluctuations in demand and supply, seasonal variations, special promotions and other external factors.

The prices shown here represent the current state of the market, but do not guarantee that they will remain the same as the 2025 tourist season approaches. It is recommended to monitor price developments regularly and in as large a quantity as possible in order to ensure the most accurate analysis of market conditions in real time. 

Španjolska

For the summer of 2025, accommodation prices in Spain are shown for three popular destinations: Barcelona, ​​Alicante and Nerja, with different prices depending on the date and number of people.

The table shows the cost of accommodation for two and four people in two key summer periods - early June and early August.

In Barcelona, ​​accommodation for two people at the beginning of June is 94 euros per night, while at the beginning of August the price is 83 euros. Accommodation for four in Barcelona at the beginning of June is 189 euros per night, and at the beginning of August it is 204 euros.

Alicante offers accommodation for two people at a price of 115 euros per night in June, while in August the price is 133 euros. Accommodation for four people at the beginning of June is 135 euros per night, while at the beginning of August the price is 153 euros.

In Nerja, accommodation for two people is 102 euros per night at the beginning of June, and 147 euros at the beginning of August. Accommodation for four people in Nerja is 148 euros per night in June, while at the beginning of August it is 224 euros.

The average prices of all destinations at the beginning of June for accommodation for two people are 104 euros, while at the beginning of August the average is 121 euros. For accommodation for four people, the average price at the beginning of June is 157 euros, while in August the average is 193 euros.

Italija

For the summer terms of 2025, accommodation prices in Italy are shown for three destinations: Naples, Rimini and Alghero. The table shows the prices for accommodation for two and four people, on two key dates - early June and early August.

In Naples, accommodation for two people on June 1 is 102 euros per night, while on August 1 the price is 101 euros. Accommodation for four people in Naples costs 129 euros per night in June, while in August it is 138 euros.

In Rimini, the price of accommodation for two people on June 1 is 116 euros per night, while on August 1 the price is 143 euros. Accommodation for four people in Rimini is 168 euros per night in June, and in August the price is 229 euros.

In Alghero, accommodation for two people is 126 euros per night at the beginning of June, and 165 euros at the beginning of August. Accommodation for four people in Alghero in June is 149 euros per night, while the price is 183 euros in August.

The average of all destinations for accommodation for two people is 114 euros in June and 136 euros in August. For accommodation for four people, the average price in June is 149 euros, while in August the average is 183 euros.

Grčka

For the summer terms of 2025, accommodation prices in Greece are shown for three popular destinations: Heraklion, Kos and Parga. The table shows the prices for accommodation for two and four people, on two key dates - early June and early August.

In Heraklion, accommodation for two people costs 1 euros per night on June 56, while on August 1 the price is 55 euros. Accommodation for four people at the beginning of June is 99 euros per night, while at the beginning of August the price is 123 euros.

On the island of Kos, accommodation for two people is 82 euros per night at the beginning of June, and 99 euros at the beginning of August. Accommodation for four people on Kos at the beginning of June is 148 euros per night, while in August the price is 154 euros.

In Parga, accommodation for two people at the beginning of June costs 77 euros per night, while on August 1 the price is 88 euros. Accommodation for four people in Parga at the beginning of June is 106 euros per night, and at the beginning of August the price is 114 euros.

At the level of all destinations, the average price of accommodation for two people at the beginning of June is 72 euros, while in August the average price is 80 euros. For accommodation for four people, the average for all destinations in June is 117 euros, while in August the average is 130 euros.

Portugal

Accommodation prices in Portugal for the summer of 2025 are shown for three popular destinations: Lisbon, Albufeira and Lagos. The table shows the prices of accommodation for two and four people in two periods - at the beginning of June and at the beginning of August.

In Lisbon, accommodation for two people on June 1 is 99 euros per night, while on August 1 the price is 103 euros. Accommodation for four people in Lisbon at the beginning of June costs 178 euros per night, while at the beginning of August the price is 210 euros.

In Albufeira, accommodation for two people is 118 euros per night at the beginning of June, and 144 euros at the beginning of August. Accommodation for four people in Albufeira at the beginning of June costs 177 euros per night, while at the beginning of August the price is 248 euros.

In Lagos, the price of accommodation for two people on June 1 is 112 euros per night, while on August 1 the price is 170 euros. Accommodation for four people in Lagos at the beginning of June is 201 euros per night, while at the beginning of August the price is 281 euros.

At the level of all destinations, the average price of accommodation for two people at the beginning of June is 110 euros, while in August the average is 139 euros. For accommodation for four people, the average price at the beginning of June is 186 euros, while in August the average is 246 euros.

Conclusion: Where are we compared to the competition? 

According to the above data collected in the analysis, the average price for private accommodation for two people on June 01, 2025 (with an overnight stay on June 2, 2025) is 100 euros, while for the same term is for four people 152 euros.

For the overnight stay from August 01, 2025 to August 02, 2025 for two people, the average price per night is 119 euros, while for the same term is for four people average amount of overnight stay 188 euros.

Without any conclusion, it is best to look at the prices of competitors and our / your prices, then come to your own conclusion where we are and how we will define the prices for the coming tourist year. 

Photos: Christine Hume / Claudio schwarz  - Unsplash / illustration: hrturism