After a long break, we start again with the Homo Turisticus podcast.
In 2022, I had the honor of hosting Anja Bauer, owner of a branding agency fiction, which creates unique brand stories that encourage positive change.
Anja ran Brandoctor for 14 years and then opened her own branding agency Fabular. Prior to that, she worked for Audi in Birmingham, UK, and for BBDO Zagreb. She is the author of the unique Eight Ingredients That Build a Brand methodology, which is a list of ingredients needed for a brand to thrive. She has also published a number of articles on brand strategies that have been referenced by numerous business and design leaders.
Her work has received numerous awards, thanks to the winning results of clients achieved after branding and rebranding. Some of the awards include the REBRAND 100® Global Awards, Benchmarks, Red Dot, Art Directors Club New York and Design Week London. Brand consultants from her Fabular agency have recently been inducted into the REBRAND Hall of Fame, making them one of the strongest global brand consultants.