Anja Bauer: How and why to brand a tourist destination?

Anja Bauer, owner of the branding agency Fabular, which creates unique brand stories that encourage positive change.

Author  Goran Rihelj

January 15, 2022

After a long break, we start again with the Homo Turisticus podcast. 

In 2022, I had the honor of hosting Anja Bauer, owner of a branding agency fiction, which creates unique brand stories that encourage positive change.

Anja ran Brandoctor for 14 years and then opened her own branding agency Fabular. Prior to that, she worked for Audi in Birmingham, UK, and for BBDO Zagreb. She is the author of the unique Eight Ingredients That Build a Brand methodology, which is a list of ingredients needed for a brand to thrive. She has also published a number of articles on brand strategies that have been referenced by numerous business and design leaders. 

Her work has received numerous awards, thanks to the winning results of clients achieved after branding and rebranding. Some of the awards include the REBRAND 100® Global Awards, Benchmarks, Red Dot, Art Directors Club New York and Design Week London. Brand consultants from her Fabular agency have recently been inducted into the REBRAND Hall of Fame, making them one of the strongest global brand consultants.

Anja Bauer covder temp 3

Thus, Anja Bauer and the Fabular agency put their signatures on many visual identities, slogans and brand strategies such as branding the city of Trogir, as the first destination in Croatia to launch a comprehensive brand strategy, bar Jellyfish in Space, Hotel Ikador, a brand of unique luxury hotels - Stories, Croatian Unique Hotels, the slogan "Because you can't count on snow" for Villa Nai 3.3, as well as many other brands. 

// Trogir has become a brand!

/ / / New Croatian brand of unique hotels presented: Stories, Croatian Unique Hotels

How and why to brand tourist destinations is a topic of loud thinking in which we talked about the importance of branding in tourism, how to brand a tourist destination, what are the processes and ultimately what is a brand.

"In our unique methodology according to which we develop a brand, one of the elements is difference. Be different from others. Because if we will be like everyone else, who will notice us. That's why I say that brands are like people. Every person is unique and we must not be a copy. Who loves a copy? Nobody. Be unique ", Bauer emphasizes. 

Read the whole loud reflection in the attachment. Enjoy, I did. 


How to listen to a podcast? 

When you walk and run, when you drive in a car, in the morning when you prepare for work, when you do some chores around the house, or just lie down or sit down and relax. Everyone has their own habits and ways, I personally listen to the podcast even when mowing the lawn and landscaping the yard.

You can listen to the podcast HERE, as well as on Amazon MusicGoogle PodcastSpotify or over Apple Podcast

Listen to all the loud thoughts of Homo Turisticus so far here 


Author  Goran Rihelj

January 15, 2022