For the third year in a row, the Ministry of Tourism and Sports and the Lika Destination Cluster are organizing a conference called "Lika destination day".
In the first year, the "Lika destination day" conference was two days long and took place at the Jezero Hotel in the Plitvice Lakes National Park. As the intensified epidemiological measures for the organization of larger gatherings are still current, the conference will be held online, which we believe will not diminish the interest.
This year's conference focuses on the challenges posed by the pandemic and the new tourism products and services that have emerged as a positive consequence of the pandemic. Apart from successful examples from Lika, Ms. Jelena Šobat, Head of the Sector for Special Forms of Tourism and Analytics, Innovation and Sustainable Development of the Ministry of Tourism and Sports, will briefly present the expectations for the upcoming tourist season.