A new president of the Tourist Board of Central Istria has been appointed

At today's meeting of the founders of the Tourist Board of Central Istria (TZSI), the Mayor of Tinjan, Goran Hrvatin, was unanimously appointed the new president and will hold this position while performing his duties ...
nenad horvatin tzsi
Photo: Julien Duval, source Istra.hr

Mayor of Tinjan, Goran Hrvatin, at today's meeting of the founders of the Tourist Board of Central Istria (TZSI) he was unanimously appointed the new president and will hold that position during his tenure as mayor of Tinjan, and for the longest time until the end of his term, the Tourist Board of Central Istria announced.

Until now, he has been the president of the Tourist Board of Central Istria Renato Krulčić, the mayor of the City of Pazin, and with the termination of the mayor's office, his duty as the president of the Tourist Board ceased.

The biography of the new president shows that from 2005 to 2008 he actively participated in the work Municipality of Tinjan as a councilor in the municipal council. Since May 2015, he has been volunteering Mayor of Tinjan. In his biography, he states how it is “During his tenure, he found a model for overcoming the crisis of the Municipality of Tinjan and laid the Municipality of Tinjan on a solid foundation. ” He has actively participated in IPARD projects for unclassified roads, tourist facilities, and in projects related to public lighting. Through four years of work on projects in the Municipality of Tinjan, he states that he has the necessary experience to manage projects co-financed by state and county aid, and funds from EU funds.

The Tourist Board of Central Istria was established, as one of the first in Croatia, for the area of ​​several local self-government units.
It includes the City of Pazin and the municipalities of Cerovlje, Gračišće, Karojba, Lupoglav, Pićan, Sveti Lovreč, Sveti Petar u Šumii Tinjan.

It is important to mention that the Municipality of Tinjan has for many years recorded the largest number of overnight stays in the Tourist Board of Central Istria, and has the largest accommodation capacity with more than a thousand beds. Let us remind you that recently in Tinjan, the premiere of the promotional film "Dare to explore outdoor" was held, which includes part  activities, offers of the area of ​​the Tourist Board of Central Istria, realized in the direction and production of the Labin company Level 52.

Also, one of the positive things that is happening in Istria, and thanks to more and more luxury holiday homes is the opening of a new market for family farms. Thus, local Istrian family farms are organized and offer guests in holiday homes the delivery of their products to the doorstep. A new market has opened up, which we also wrote about in article last year.

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“Central Istria strives to position itself as an ideal combination of uniqueness, but also of untouched nature, ideal for outdoor activities. Thus, the beauty of the natural landscape and the richness of the cultural heritage are key elements of the tourist offer, ” pointed out the then director of the Tourist Board of Central Istria Sanja Kantaruti adding that the principles of slow, green and healthy tourism have been adopted.

/// CENTRAL ISTRIA IS OR SHOULD BE “NEW BIG THING” OF ISTRIAN TOURISM

The main problem of central Istria is still the fact that it is not united as one tourist product, the North-Western cluster is missing, which creates additional problems in positioning, branding and development. It is precisely the north-western part of Istria that is developing and positioning the fastest and it is absurd that Motovun belongs to central Istria, and Grožnjan to north-western Istria. Tourists really do not know or are interested in various municipal, city, county and other imaginary borders, but they see first Croatia as a destination, and only then Istria.

And this is proof of how it is necessary to brand the regions, and then descend to logical and natural wholes, as well as niche rounded tourist products. And that is why central Istria must be one brand, because it is one story and practically one destination. I emphasize that this is the interior of Istria, that is, only one area where visitors do not see the borders - here is the idea for a new President of the Tourist Board of Central Istria.

For the cover photo, a photo by Julien Duval was used, source: Istra, hr

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