According to the new Wine Act, four wine regions are defined: Slavonia and the Croatian Danube region, Croatian Istria and Kvarner, Dalmatia and the Central Bregovira Croatia.
Precisely with the aim of developing and strengthening winemaking in Croatia, in 2019 the fourth regional viticultural organization was founded, Bregovita Croatia which brings together winemakers and winegrowers from Bjelovar-Bilogora, Karlovac, Koprivnica-Križevci, Krapina-Zagorje, Međimurje, Sisak-Moslavina, Varaždin and Zagreb counties and the City of Zagreb and has 63 members.
After field work and gathering of winemakers, the Association Bregovita Hrvatska should soon become recognized as the fourth regional organization of winemakers and winegrowers, which will create conditions for better work on branding wines of indigenous varieties in the region on domestic and foreign markets.
The request for recognition of the status of a regional organization was submitted a few days ago, and a very quick acceptance is expected, which will enable more efficient branding of specific wines and Central Hilly Croatia as a wine destination. "In the area of Bregovita Hrvatska, small family wineries predominate, mainly with a production of up to 100.000 liters per year. In addition to international, in the past period there is a noticeable trend of planting indigenous varieties of this region such as škrlet, or old varieties characteristic of this area such as moslavac / pušipel, kingdom, falcon, old Croatian white and others", Said the Vice President of the Croatian Chamber of Commerce for Agriculture and Tourism Dragan Kovacevic, adding that a demanding field work was done because it was necessary to gather a minimum of 25 percent of producers or producers with more than 33 percent of vineyards to apply.
By the way, Central Croatia includes seven counties and the city of Zagreb, and 20 percent of the total Croatian wine-growing areas are under vineyards. Also, out of 12 protected designations of origin, five of them refer to central Bregovita Croatia.
Recognition of Bregova Croatia will enable the further development of complete domestic winemaking, because each regional organization will be able to independently finance promotional and marketing activities. It also opens up opportunities for the development of winemaking development strategies in each Croatian region, modeled on the development model of the most famous Italian or French regions whose winemakers operate through identical models of association. Significant program assistance from the Ministry of Agriculture is also expected, as well as financial assistance from the state.
"Branding our wines is certainly our priority, but until the founding of this Association our small producers were wasting a lot of time on administration and paperwork to get marketing subsidies, and now we all have a place at the table and our voice is heard. Communication with the state through these four regions provided by law is, in my opinion, the only right path. The association will also help us with exports. At the moment, due to the crown, we can't exhibit anywhere, but we have two offers - from the Asian market from China and India and from the Scandinavian countries, which we couldn't even consider as individual producers because we simply wouldn't have the necessary quantities. Currently, due to the corona in stock, we have a lot of wine, and these are markets that can easily absorb these stocks.", Explained the president of the Association of Winemakers and Winegrowers of Bregovita Hrvatska Marko Miklaužić.
Also, the Law on Wine positions regional organizations as partners in the executive body in the implementation of the national procedure for the protection of designations of origin and geographical indications of wine, but also in strategic planning for the viticulture and winemaking sector. In any case, the synergy of winemakers and branding through the regions is certainly the right path to quality development of winemakers, and thus wine tourism.
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