The Faculty of Management in Tourism and Hospitality Management of the University of Rijeka in cooperation with the Croatian National Tourist Board in the period from 2019 to 2021 implemented the project "Audio management in the function of sustainable development of Croatian tourism ".
Project leaders prof. dr. sc. Christian Stipanović and Associate Professor dr.sc Diana Grgurić have prepared a manual "Audio Management in Tourism" which aims to determine the importance of valorization of music and sound in the context of sustainable development and management of a tourist destination.
Audio management as an important tool for sound and music management in the destination.
The main goal is the implementation of audio management achieving a unique experience and new tourist experiences of the destination, in the process of reconcepting the offer and promotion based on sustainable development and indigenous values.
The manual offers the first insights on audio management in Croatian tourism and opens the topic of sound and music management in the offer and promotion with the aim of developing new experiential values. The analysis of audio management in Croatian tourism is based on research conducted in 2019 and 2020, with the aim of gaining insight into the current state of valorization of sound and music and the scenario of future development.
After the promotion and the round table, I talked to the authors - Project leaders prof. dr. sc. Christian Stipanović and Associate Professor dr.sc Diana Grguric, on the importance of audio management in the development of the destination, which, unfortunately, is practically unknown in Croatia. That is why the publication of the manual is of great importance in our tourism.