Long-term rentals and digital nomads are in trend.
There are two trends, one caused by the coronavirus pandemic, where many companies have shifted their business to work from home while others have sought safer places, outside big cities and thus digitally relocated their businesses, as well as another trend that has become even more important during the covid and acceleration, thanks to the digitalization of business and the IT industry - of course they are digital nomads.
In response to the growing demand for long-term stays, Booking.com now allows property owners to offer weekly and monthly rates.
Under the new feature, the weekly tariff plan requires a minimum stay of seven nights, while the monthly tariff plan requires a minimum stay of 28 nights.
Although practically every type of real estate meets the requirements for price plans for longer stays, this move is largely designed to strengthen the business of houses and apartments on Booking.com, and especially communication to focus on long-term rent.
Airbnb targets digital nomads and sets trends that follow Booking.com
Booking.com's move follows Airbnb's move, which back in April focused on long-term rentals and digital nomads, with the aim of taking advantage of accommodation trends for longer stays.
In early September, Airbnb reported that bookings for monthly stays had “increased significantly” since the start of the pandemic, citing growing interest in the concepts of “working from anywhere” i.e. digital nomads.
Airbnb points out that more than six million active entries on the platform accept monthly stays, and more than half of those entries offer discounts for extended trips. Although Airbnb did not provide specific figures, they claim that guest bookings for a monthly stay have "increased significantly" in recent months.
To make it easier for digital nomads to find the types of stays they are looking for, Airbnb has updated its homepage in most countries to highlight ways people can discover long-term rental stays nearby. - We make the search easier, and we also help the hosts to understand this type of stay and how to use it while again making it easier for the guests to find the right accommodation for their needs., point out from Airbnb.
Airbnb and Booking.com are a great example of positive competition pushing each other and racing over who will be faster, better, more efficient. And thus they are pushing the whole market forward.
Photo: Daria Shevtsova, Pexels.com