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What is a brand and what is a destination branding? What strategies are applied in the development and interpretation of the destination? How to use heritage in this process? What does the theory say about that, and what experiences do we have in projects such as the Waterfront of the Great Boat, the Cultural Route "Frankopan's Ways" and Ogulin, the homeland of fairy tales? "Is that your brand?" The mentioned sentence has become so ...
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