Last week, Croatia became the bearer of the WTTC for safe travel seal, recently launched by the World Travel and Tourism Council (WTTC).
The WTTC, which represents the global private travel and tourism sector, created the Safe Travel Trademark in May this year to enable travelers to identify destinations and businesses around the world that have adopted global standardized health and hygiene protocols. The United Nations World Tourism Organization (UNWTO) has welcomed the WTTC trademark on safe travel, which makes passenger safety and hygiene a top priority.
Needless to say, at the moment, any positive PR is more than welcome, and security is the most important currency.
That is why the Safe travels seal has great potential value. But apart from a one-day positive PR, did they have any added value?
Unfortunately, there is not, if we all do not communicate and use it in our favor. Camping Village Šimuni did just that - they applied the Safe travels stamp or logo to their visuals and campaigns.
In this way, they make it clear in communication that Croatia is a safe destination. An example that should be followed by everyone else in tourism, because the more we all emphasize this logo together, the more successful we are in communication and branding Croatia as a safe destination.
Certainly, the communication should highlight all the epidemiological measures that you have taken in your accommodation facilities (photo, video, text) and the current epidemiological measures that are valid at the level of the whole of Croatia, ie your county. The more details we emphasize and inform our guests, the more we give an additional motive for the trip, because we send the message that we are aware of the situation, that we have taken all epidemiological and disinfection measures and that it confirms that we are a safe destination.
A small but extremely important detail. Bravo for the quick reaction and smart promotion of Camping Village Šimuni.
And you use the Safe Travels logo in your communication and promotion, download it HERE