In order to further build the recognition of the Lika Quality brand and comprehensively promote the manufacturers involved in the system, the Lika Local Action Group has developed branded wooden boards for each of the 57 manufacturers in the system.
Signs with the recognizable Lika Quality logo with a traditional look fit perfectly into the rural area of Lika destination, visually unite all involved producers and tell the story of product quality, effort and work of local producers. A small but big and continuous step forward in the development of the Lika Quality concept from the LAG LAG workshop.
"This model of marketing emphasis of the manufacturer strengthens the sale of products directly from the doorstep, contributes to the establishment of short supply chains and directs customers who want quality domestic products to places where they can taste and buy these products. It also makes it easier for the manufacturer to reach customers so that they can dedicate as much of their time as possible to production and work on the quality of the final product. Marketing highlighting of agricultural producers is an excellent way to encourage competitiveness, ie sustainability of family farms as the basis of agricultural production and development of this region.”States the Lika LAG.
It is currently in the Lika Quality system 57 manufacturers with 160 products which are divided into the following categories (honey, meat and meat products, milk and dairy products, bakery products, beverages and beverages, vegetables, wild herbs, cosmetics, souvenirs, fruits and fruit products).
Of the 57 manufacturers in the Lika Quality system, 26 of them applied for measures from the PRR, ie 51% of LQ users. “Given the growing demand for their products, these customers needed to work on developing their business and increasing their production capacity. As one of the main problems is always the lack of financial resources, this was a great opportunity for them to develop their business", They point out from the LAG Lika.
A comprehensive marketing study of the positioning of local products is being prepared, which will include the "lifespan" of a product - from raw materials to market placement. This study will be a kind of guide to manufacturers on how to successfully package, label and promote their products on the way to the end consumer., conclude from the LAG Lika.
Through the projects of the Lika Destination Cluster and Lika Quality, LAG Lika specifically showed how to work on the strategic development and branding of Lika as an autochthonous tourist destination, connecting and encouraging small family farms through tourism, and today is the best such project in Croatia. It's possible, it's up to the people.