Chinese edition Lonely Planet, one of the most influential brands in the world of tourist guides, published a guide about Zagreb in its March issue, reported Director of the Representation of the Croatian National Tourist Board in China Franka Gulin, who emphasized that the guide brings all the information about Zagreb in a nice and vivid way and that it is primarily intended for travelers who love culture, art and local food.
As Zagreb is known on the Chinese market as a "museum city", the author of the guide Si Ma Yan in the text he emphasizes museums, galleries, murals, facades and other forms of street art on the streets of Zagreb. The author also recommends visiting interesting antique shops and buying antique jewelry in numerous retro vintage shops and charming jewelry workshops, and when it comes to accommodation, options are proposed for different categories of travelers, from the luxury segment to travelers on a smaller budget. The guide especially emphasizes that Zagreb is ideal for walks in beautiful parks, and Croatia is also popular as a filming destination.
"After Lonely Planet declared Zagreb the Best in Europe in 2017, this is the second big recognition for our city by this world-renowned tourist guide. We are honored that Zagreb has been introduced to the Chinese market through a mini urban guide and we hope that, despite the demanding times we are in, it will contribute to the additional positioning of our capital in the Chinese market. Guests from China have always been important for Zagreb, and the publication of such an urban guide confirms the importance of the Croatian capital in China." said the director of the Zagreb Tourist Board Martina Bienenfeld.
"Although the realization of tourist trips from distant markets in these circumstances is much more difficult, the publication of a guide about Zagreb contributes to maintaining visibility and promotion of our capital in the Chinese market, but also Croatia as a whole" he pointed out Director of the Croatian National Tourist Board Kristjan Staničić, emphasizing that travelers from China extremely appreciate the tourist products for which our country is internationally recognized, such as culture, nature and eno-gastronomy.
According to the CNTB, the CNTB Office in China continuously conducts activities and maintains relations with important Chinese tourism entities, and recently held an official meeting in the Chinese province of Chongqing, where meetings were held with representatives of departments and businesses for culture and tourism. .
Chongqing Municipality is one of the fastest growing provinces in China in the fields of economy, culture and tourism, with a population of about 40 million. “The airport in pre-COVID times was well connected to all the leading airports around the world and the area was in constant growth when it comes to outbound travel", Says Gulin.