The Croatian National Tourist Board (CNTB) has launched a campaign aimed at positioning Croatia as an attractive destination for digital nomads.
That is how the campaign started in the renowned and one of the most read British dailies The Mirror and The Independent, who published articles in which Croatia was presented as a desirable and attractive destination for digital nomads. One of the most widely read media publications in the UK with a total follow-up of more than 50 million readers.
"Croatia is recognized in Great Britain as an attractive destination whose rich natural and cultural heritage is admired by the British. We are sure that our gastronomy, climate and nature will inspire many Britons to get to know our country even better as digital nomads and enjoy its benefits." she stated Director of the Representation of the Croatian National Tourist Board in the United Kingdom Darija Reić adding that these publications significantly contribute to the general visibility of Croatia as a tourist destination in this important market.
U The Independent It is stated that a special permit for digital nomads has been introduced in Croatia this year, making Croatia one of the few countries in the world where formal living and working conditions for digital nomads have been created. In the continuation of the article, the journalist writes about the promotional campaign of the Croatian Tourist Board "Croatia, your new office!", launched precisely with the aim of presenting Croatia as an interesting destination with quality living conditions for digital nomads.
The Mirror in the article "Croatia's new remote worker visa allows Brits to come and stay for up to a year" states the excellent living conditions in Croatia in the status of digital nomads, emphasizing the unique natural beauties of Croatia, such as islands, national parks, interesting cities and beautiful beaches.
The advertising campaign will, in addition to PR and media activities, be conducted through the social networks Facebook and Twitter with a special focus on the markets of the USA, Canada and the United Kingdom, the CNTB points out.
As a reminder, the Croatian National Tourist Board (CNTB) recently published a special one on its website subpage just for digital nomads - Croatia, your new office, which contains all important information related to the registration and stay of digital nomads in Croatia.