Cross-marketing as a new trend in the promotion of global destinations

Before the outbreak of the pandemic, the destinations were fighting for the same passenger, and the marketing budgets were as big as the market competition for ...

Author  Goran Rihelj

4. September 2021.
Before the outbreak of the pandemic, destinations each fought for the same passenger, and marketing budgets were as big as market competition for each guest. However, the big blow of the pandemic to the tourism sector as well as the destination marketing organization (DMO) around the world, has prompted some to change their thinking - from rivalry to ...
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Author  Goran Rihelj

4. September 2021.