As part of the first wave of the digital nomad campaign "Croatia, your new office!", conducted by the Croatian National Tourist Board on the market of the USA, Canada and the United Kingdom, from mid-March to mid-April 2021, over 8 million impressions were achieved.
Activities within this promotional campaign were carried out on the social networks Facebook and Twitter aimed exclusively at the target group of potential digital nomads, and all information on the conditions of registration and residence of digital nomads in Croatia can be found on the campaign landing page and subpage Croatia your new office , available on the official website of the Croatian National Tourist Board Croatia.hr.
“Digital nomads in the current circumstances can contribute to better occupancy of tourist capacities throughout the year, while digital nomadism itself is increasingly becoming a global trend that brings numerous benefits for a number of activities, including the tourism sector. Croatia has the necessary preconditions to become an attractive and desirable destination for digital nomads, and we will continue to carry out the necessary activities in order to be as successful as possible. ”, said the director of the Croatian National Tourist Board Kristjan Staničić, adding that the second wave of the promotional campaign is planned for the second half of 2021.