Ermina Duraj: Honey is a brand, how to get a brand?

How beekeepers brand honey, themselves and the topic of bee products in general.

Author  HrTurizam.hr

24. October 2024.
"When I started to think about honey as a product, I realized that honey is a brand in itself", was the beginning of the presentation that Ermina Duraj, a well-known communication expert and author of the book "Relations with the media in local and regional self-government in to Croatia'. Namely, she was invited by the organizers of the 13th National Conference on Bee Safety and Quality...
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Author  HrTurizam.hr

24. October 2024.