Tourism, together with climate change and ensuring sustainability, is on a global scale, and due to the consequences of the COVID-19 pandemic, in a critical transition period.
Recognizing that tourism has found itself in a critical transition period due to the effects of the coronavirus pandemic, the European Travel Commission (ETC) has published a report: “Changing the tourist environment and its impact on the work of national tourism organizations".
Among other things, the study shows or explores the ways in which European national tourism organizations have developed over the past decade. However, the study does not only focus on research, but also provides recommendations for achieving sustainable tourism development in the future. The report also aims to understand the impact that COVID-19 has had on the work of NGOs and what lessons have been learned from this crisis, in order to build the resilience of the future tourism industry.
The report begins with an overview of the development of European national tourism organizations, together with changes in the tourism environment, during the period 2008-2021. At the European level, individual countries were selected, and it is interesting how Croatia was among them. The five most significant changes and ways in which they have influenced the development of European tourism organizations have been singled out.
Over the past ten years, there have been significant differences in the pattern of budget changes. However, one of the key trends is that the vast majority of national tourism organizations, which have recorded significant budget increases, are in Eastern Europe.
On the other hand, almost all tourism organizations that recorded a significant decline, in Western Europe. Overall, funding comes mainly from governments and other public sources, and is likely to continue in the years to come.
In the same period, a number of tourism organizations began large-scale change processes, and the vast majority launched an internal digital transformation program. National tourism organizations said COVID-19 is likely to result in changes to their strategic goals, most commonly expected: greater emphasis on digital transformation, increased importance of sustainability, stronger focus on local residents' interests and more attention in domestic and neighboring markets.
The report also sets out the ETC's vision for European tourism organizations, as well as a set of strategic objectives. Each of the goals contributes to the goals of UN sustainable development. To achieve these goals, three priorities for action and seven critical success factors have been identified.
ETC report in PDF format: Changing the tourist environment and its impact on the work of national tourism organizations