The main task of the Tourist Boards is the branding and promotion of the destination, and in my opinion, above all, the strategic development of the destination.
We can see an excellent example of strategic development in Požega-Slavonia County. An example that should serve as a guide for all tourist associations in Croatia. So let's start in order...
The quality of service and offer in the destination in catering facilities is extremely important. The most banal example can be seen through the quality of coffee in coffee bars. As we know, although we are a country that has a strong coffee drinking culture, we as consumers know very little about the quality of coffee, and getting the same quality of coffee in a cafe day after day or having consistency in quality is extremely rare.
The story of coffee, as well as of wines, is broad and complex, each "science" is on its own, and the quality of coffee is influenced by many factors. There are many reasons why the quality of coffee is relatively poor in coffee bars all over Croatia, but the most important thing is education. Education that very few waiters have received, while the education system does not put baristas on the market. Except for those who voluntarily educated themselves at their own expense.
If we want to attract quality guests, raise tourist consumption, our destination must be at that level. From quality content, offer and preparation of food in restaurants, to the offer of wine and quality coffee in selected restaurants and coffee bars. For that we need quality (value for money) partners, as well as educated waiters, i.e. baristas and sommeliers.
So, the question is how to directly influence the quality of performance in the destination? Especially if we are on the continent, where we have much less human and financial resources as well as tourists, than on the Adriatic. The answer is simple - you organize education in selected catering establishments! And so the entire destination grows and develops.
And that's exactly where the Tourist Board of Požega-Slavonia County steps in in a simple and logical way. This is the mission and task of tourist boards - to influence the strategic development and increase the quality of the destination.
This year, the Tourist Board of Požega-Slavonska County focused on the promotion and development of wine and gastronomic offers and services. Thus, a workshop on the topic was recently held in the Grgin dol restaurant Introduction to coffee and the profession of a barista as part of the "Golden Slavonia Eno & Gastro" project organized by the Požega-Slavonia County Tourist Board.
The workshop is intended for the owners and staff of catering establishments/restaurants in order to complete and raise the restaurant experience to a higher level and to get ideas about pairing coffee with dessert. Dessert opens a lot of new topics. First, consumption is raised, as well as earnings, and secondly, the dessert is made on local ground, i.e. some new OPG or company, with locally produced food. By selling desserts, tourist consumption is reduced to more local partners. Of course, as we can be proud of our diversity and authenticity, one dessert will always be linked to the local authentic culture and story. And so the story just expands and continues.