Flavors of Kvarner on Croatia Airlines planes

The Tourist Board of Kvarner, the Croatian Tourist Board and Croatia Airlines are conducting a joint promotional project Tastes of Kvarner this year

Author  HrTurizam Promo

1. August 2024.

The Tourist Board of Kvarner, the Croatian Tourist Board and Croatia Airlines are conducting a joint promotional project Tastes of Kvarner this year. In the period from August 1 to November 30, 2024 specially designed meals will be served on Croatia Airlines planes, which based on the culinary diversity of the Kvarner region in which coastal, mountain and island cuisine are intertwined.

Croatia Airlines will offer its passengers in domestic and international traffic, in business class, a large snack box containing sausage with rosemary, green olive paste, crackers with corn and sage, biscuits with dried figs and biscuits with chestnuts. On flights of less than one hour, a small snack box will be offered containing sausage with rosemary, crackers with cornflower and sage, and a biscuit with chestnut, while passengers in economy class will be offered crackers with cornflower and sage.

On this occasion, a press conference and presentation was held at the Keight Curio Collection by Hilton hotel in Opatija, where the prefect of the PGŽ Zlatko Komadina and the director of the Kvarner Tourist Board, Ph.D., spoke about the joint project Tastes of Kvarner. Irena Peršić Živadinov, and the commercial affairs director of Croatia Airlines Slaven Žabo and Dubravka Auferber on behalf of the Croatian Tourist Board.

"For the second year in a row, this very interesting and successful project of gastronomic promotion of our county on Croatia Airlines is an integral part of not only our long-term cooperation with the Croatian national carrier, but also the promotion of Kvarner as a European region of gastronomy in 2026. I believe that travelers on their trip to enjoy the specific foods of Kvarner, but also that this small "gastro trip" will be an incentive for them to visit and explore us. And these kinds of projects and ways of highlighting gastronomy represent a step forward and further work on the development of gastronomy, especially now that Kvarner has been declared The European region of gastronomy, which does not only mean promotion, but also the protection and promotion of local food and culture, sustainable development, increasing quality, increasing visibility, then encouraging the cross-sectoral connection of tourism, agriculture, gastronomy, culture, education, health and other sectors", said the director Peršić Živadinov.

"We are glad that passengers on all our flights in the next four months will once again have the opportunity to enjoy specially designed meals, which are inspired by the gastronomy of Kvarner. The culinary richness and diversity of the Kvarner area gave us the opportunity to continue last year's cooperation on the gastronomic representation of this part of Croatia I would like to thank all the partners in this project for their successful cooperation and I believe that we continue to contribute to the development of the Croatian tourist product those on our year-round route Rijeka - Munich, recognize the added value of this joint project and that the gastronomic journey through Kvarner will complete the new experience of flying in our first new Airbus 220 aircraft", He said Famous Frog, director of commercial affairs of Croatia Airlines.

Flavors of Kvarner Croatia Airlines 2024 2

Prefect of PGŽ Zlatko Komadina praised the project and said that the richness and diversity of the green-blue county is recognized in its tangible and intangible cultural heritage, as well as its rich gastronomic and oenological offer:

"The County of Primorsko-Goranska through the Tourist Board of Kvarner continuously promotes the special features of our region, both the destinations themselves and the experiences in them. The top-quality wine and gastronomic offer refined with the flavors of the indigenous products of our coastal and Goran region is a specialty of which we are particularly proud and for which we This is evidenced by the title of the European Gastronomy Region that Kvarner will carry in 2026. Our dear guests of all generations will be able to experience the richness of the gastronomic diversity of the coast. the Goran homeland."

"It is a very successful project that has been well received by numerous guests and which puts the promotion of Croatian tourism in the foreground by highlighting the rich and diverse gastronomy of our selected regions. Until now, the flavors of Slavonian delicacies and Dalmatian brunches have been presented in this way, and when is about Kvarner, this is a continuation of last year's activities, when many foreign and domestic travelers had the opportunity to enjoy the flight with the specific smells and tastes of this region attractive tourist destinations", she stated Dubravka Auferber, head of the Department for Joint and Strategic Projects of the Croatian Tourist Board, adding that the goal of this project is to promote the gastronomic offer of all Croatian regions.

In addition to a special gastronomic experience for passengers on flights to 28 international and 8 domestic destinations of Croatia Airlines, this project also represents a unique opportunity to promote Kvarner as a destination for gastronomy and a variety of experiences. The Flavors of Kvarner project on Croatia Airlines aircraft also includes wider marketing cooperation between the three project holders - the Tourist Board of Kvarner, the Croatian Tourist Board and Croatia Airlines, which will promote the Tastes of Kvarner through their marketing channels. Thus, the visibility of Kvarner will be highlighted through Croatia Airlines' internal channels, such as the travel magazine, video screens in airplanes, the Croatia Airlines newsletter, advertising on social networks and internal media, posters in the company's branches, as well as on a special web subpage of Croatia Airlines' gastronomic offer. Since Kvarner has been declared the European Region of Gastronomy 2026, cooperation with Croatia Airlines is an exceptional opportunity to present it to travelers and the general public.

Source and photo: Croatia Airlines

Author  HrTurizam Promo

1. August 2024.