Global travelers remain cautious about planning a trip to Europe

According to the latest Barometer on International Travel (3/2021 (LHTB), around the intention to travel to Europe between September and December 2021 are still weak in key foreign markets.The results suggest ...

According to the latest Barometer on International Travel (3/2021) (LHTB), around the intention to travel to Europe between September and December 2021 are still weak in key foreign markets.

The results suggest that passengers remain very cautious about visiting European destinations as long as there are concerns about COVID19 safety. However, as vaccination rates around the world continue to improve, travelers' appetite for debt is higher, and so are global travelers visiting Europe.

The LHTB of the European Travel Commission (ETC) and Eurail BV envisage short-term travel intentions in five foreign markets, Canada, China, Japan, Russia and USA every four months. Travel intent is measured by an index that reflects the dominant mood expressed by the market, either positively or negatively. Values ​​above 100 indicate positive evolution, while values ​​below 100 indicate a negative attitude toward travel over a period of time.

Commenting on LHTB announcements, Luís Araújo, President of ETC, said while encouraging to see an increase in the desire for international travel and visiting Europe, the latest results clearly show that more needs to be done to boost tourism in Europe from key foreign markets.

"Travelers are still reluctant to consider Europe as a destination for this year. Looking towards 2022, it is imperative that we strive to implement more harmonized travel rules in Europe and globally and create greater clarity for long-distance travelers. Vaccination campaigns are advancing, it is time to shift the focus from a risky country to a risky traveler. ” adds Araújo.

China’s travel mood is significantly improving from a year ago

Although the mood for long-distance travel remains weak, Chinese willingness to travel to Europe has risen from 69 in September 2020 to 92 in September 2021. However, the State Council on Avoiding Travel Outside China could jeopardize confidence and the intention of the people to travel in the coming months.

The countries of Western and Central Europe remain the most popular locations among Chinese tourists planning to visit Europe. As long as destinations effectively manage the COVID-19 pandemic, those traveling from China will not be deterred by the crowds. Meanwhile, there is a continuing interest in traveling to more countries, stressing the need for more harmonized travel rules across Europe.

Americans' desire to travel is growing, but plans for autumn travel in Europe are not so strong

In the US, the mood index for long-distance travel is positive (125), but Americans are less confident when Europe is a destination (97) due to continuous speculation about last-minute travel restriction changes. Although some European destinations are still fully open to Americans, removing the U.S. from the list of safe travel to the EU has created hesitation.

Respondents from the U.S. intending to travel to Europe are likely to choose countries that have shown good pandemic management, as well as destinations that are less crowded. It is precisely the focus on November and December
as months to materialize travel plans.

Travel restrictions and costs deter Russians

Continued travel restrictions related to COVID-19 and the lack of mutual recognition of Sputnik V in many European countries continue to hamper Russians ’desire to travel to the region (100), while interest in traveling elsewhere is growing (151).

Compared to other markets analyzed, the context of COVID-19 alone did not influence Russian tourists' decision (22% vs. 42% in all markets) as much as travel costs (19% vs. 11% in all markets) and service availability and experience ( 9% vs. 5% in all markets). When asked about their future plans, Russian respondents were optimistic about visiting Europe in the next two years (39%), while another 38% were undecided, showing that the trip remains in a “stand-by” manner.

From Russians intending to visit Europe in the final months of 2021, there is a demand for destinations with less crowds, milder weather and more affordable services. Turkey and Italy (both 18%); Greece and Cyprus (both 15% each); and France (12%) are the top five destinations among Russian respondents.

Japan and Canada are the most cautious about traveling to Europe

In Japan, the values ​​of the index remain negative with 62 for long trips and 94 for long trips to Europe. A small number of Japanese respondents (28%) willing to travel to Europe in the coming months said that affordable services and the availability of popular attractions are increasingly important in choosing their next vacation spot. Nevertheless, effective hygiene protocols and a low infection rate remain the main criteria.

Similarly, Canadians also hesitate about long trips because only 28% of respondents expressed a positive intention to travel to Europe between September and December 2021. Almost half (46%) of those who are more pessimistic about travel share concerns about health and safety are their main concerns, while 33% never intended to travel during the fall.

Canadians going to Europe prefer city holidays during November and December, and are particularly attracted to Europe’s historical heritage. More than half of Canadians when choosing their next vacation spot will consider the safety, accessibility, accessibility and efforts of the destination to preserve its natural and cultural heritage.

Take a look at the whole research HERE

Photo: Alexei Bergmanis / Illustration: - Source: ETC

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