Google’s new travel brands pose major financial challenges for TripAdvisor and Expedia

Over the past year, Google has introduced more of its own travel brands into search results, directing more traffic to its consolidated p ...

November 12, 2019
Over the past year, Google has introduced more of its own travel brands into search results, directed more traffic to its consolidated travel sites, and integrated most of its travel products into Google Maps, Skift reports. Last week, the CEOs of TripAdvisor and Expedia Group discussed how Google's search routing practices ...
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November 12, 2019