Great interest in organizing business meetings in Croatia

The Croatian Tourist Board took part in the IMEX Frankfurt fair, one of the most important business fairs that took place this year from the 23rd to...


27. May 2023.

The Croatian Tourist Board performed at the fair IMEX Frankfurt, one of the most significant   of business fairs that took place this year from  May 23 to 25. This year's edition of the fair attracted over 2.500 co-exhibitors from all over the world and around 3.000 key buyers, while 14 co-exhibitors, i.e. Croatian tourist entities, presented their offer at the Croatian stand. 

"The great interest in organizing business meetings in Croatia at this year's IMEX shows that our country is an increasingly attractive destination for holding business meetings. The importance of congress tourism and the business travel industry in general is that they take place throughout the year, and mostly in the period before and after the season. Croatia's excellent geographical position, connection with the most important European airports, destination safety, quality infrastructure for holding congresses, excellent gastronomic offer and variety of contents in the destination represent Croatia's great advantage when it comes to business trips", she pointed out Slavija Jačan Obratov, director of the Sector for the system of tourist boards and product development of HTZ, adding that business trips generate above-average consumption by guests, which is at least 2.5 times higher than the average consumption of a holiday guest.

A large number of business meetings and group presentations for pre-selected buyers were held at the Croatian stand, and it was particularly attractive welcome party which took place on the first day of the fair with prize trips to Dubrovnik, destination i Šibenik, they add from HTZ.

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Also, during each day, Croatian food and wine was promoted, so in cooperation with Croatian Chamber of Commerce all visitors to the Croatian exhibition area were given the opportunity to taste top wines and gastronomic delicacies from all over Croatia, and the story of Croatian oils was also presented. 

According to HTZ, the largest number of inquiries for Croatia related to the organization of incentive travel and congresses and business meetings for up to a thousand people, and in addition to the capacities themselves, interest was also expressed in activities that business guests could have in their free time, i.e. in unique experiences provided by Croatian destinations.

As IMEX Frankfurt represents a global event, buyers and partners from the markets of the USA, UK, Germany, France, Australia and South America showed the greatest interest in our country.

Let's add that as part of this year's IMEX, a large number of expert lectures and panels were held in areas related to the organization of business trips with an emphasis on sustainability, trends and research, business practice, event marketing, etc.

Photo: HTZ


27. May 2023.