Greenwashing in tourism - how to recognize and avoid it

Greenwashing in tourism is a harmful practice due to which travelers are convinced that they are contributing to ecological travel.

Author  Blanka Kufner

22. September 2023.
Greenwashing in tourism is a harmful practice that makes travelers believe they are contributing to green travel, when in fact the opposite often happens - service providers use greenwashing as a marketing technique to attract more customers. Consumers, in fact, think that they are giving their money for something sustainable, but a company that offers a certain 'green' service or product in reality does nothing to...
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Author  Blanka Kufner

22. September 2023.