HNK Gorica has initiated cooperation with the Zagreb County Tourist Board, which has become a new member of the family of partners of this ambitious football first league.
Although football in Croatia is far from a real market marketing product, the whole league is rising from year to year, and thus gaining in attractiveness. On the other hand, HNG Gorica is one of the "stars" of our Croatian Football League (HNL), which has a bright future ahead of it.
It is often forgotten that football clubs have three categories that travel every week during the season (some play at home, while others travel to away matches), and thus make overnight stays in each destination. Whether they are seniors, juniors or other categories, everyone travels to matches and has to spend the night somewhere.
Our goal is to point out the potentials of sports tourism and its role in the development of overall tourism, said Ivana Alilović, director of TZZŽ and added: “Tourism is an important component of our economy, and the situation with the Covid-19 virus has shown us that we need to think in a different direction. HNK Gorica is not only one of the key drivers of sports life in Velika Gorica, as well as in the entire Zagreb County, but it is also one of the key bearers of our accommodation capacities, in the entire county. We must support such a club in activities, in every opportunity to attract teams from various countries to our area. We are extremely grateful for everything they have done in this segment of ours"
Ervin Kolarec, Deputy Prefect of Zagreb County, also came to support this cooperation. “HNK Gorica is a great promoter of both its city and our county, which is why I am very glad that the club has connected with our tourist community. Since, among other things, more than 450 children are active in this club, the Zagreb County will be with HNK Gorica in the future.Said Kolarec.
The cooperation between the club and the county tourist board will be mutual, diverse, and possibly a bit unusual. ”We will look in some new directions, which will allow us some new types of promotion of our region. For example, why wouldn't HNK Gorica do one of its trainings in Turopoljski lug? Is there anything more beautiful? - suggested Ivana Alilović.
Also, football clubs are an excellent medium for communicating the tourist offer, as well as for additional content for all visiting teams coming to the destination. as I was directly involved in the business of the then first league before launching the portal, I can certainly confirm from my experience that this is a great potential, both tourist and economic. Of course with the precondition that the league grows, both in terms of quality and the attractiveness of the league itself. And it grows from year to year…
After all, it is clear that football is one of the best marketing media on a global level, even the CNTB is a sponsor of the Croatian national football team. In conclusion, there is certainly potential through various collaborations and "playing" through promotion, on several fronts, and as the HNL strengthens, it will become an increasingly attractive medium for communication.
Photo: HNK GORICA