Homo Turisticus: Edvin Jurin - Managing a tourist destination as a brand

Every Sunday we bring tourist loud reflections from guests who have attitude, passion, experience, opinion and story. In a new loud reflection, I spoke with Edvin Jurin, a marketing expert and consultant. ...

Every Sunday we bring tourist loud reflections from guests who have attitude, passion, experience, opinion and story.

In a new loud thought, I talked to Edvin Jurin, a marketing expert and consultant. 

In audio format, learn what a brand really is, why it matters, what an experience economy is, how to approach structuring an experience, how to develop a destination as a brand, how to measure destination branding success, what the future of destination management is and many more topics. 

EP.02 - Edvin Jurin - Managing a tourist destination as a brand

// Homo turisticus by HrTurizam.hr 

Get involved in a constructive and argumentative discussion. Listen, comment, share because two heads are always smarter than one. 

Tourism is stories, let’s tell stories.

/ / / PODCAST Homo turisticus by HrTurizam.hr 

EP.01 / TOMISLAV ZOVKO, What is and how does an integral hotel work? / IRUNDO 

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Read other columns by Edvin Jurin HERE

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