In June this year World Tourism Organization and Sommet Education launched the Hospitality Challenge. The challenge of hospitality is designed to identify ideas and individuals that can accelerate the recovery of the tourism sector after the COVID-19 pandemic.
Nearly 600 applications for the Hospitality Challenge
The initiative received almost 600 applications from around the world. Of the 600 applications, 39% were filed from America, then 28% from Europe, 18% each from Africa and the Middle East, and 15% each from Asia and the Pacific. Top 30 finalists he will win scholarships for graduate or master's courses on 30 different catering programs. All of them are hosted by Sommet's internationally known institutions specializing in catering and culinary arts: the Glion Institute of Higher Education, Les Roches and École Ducasse.
Scholarships are intended accelerating the personal development of gifted individuals which will build the hospitality of tomorrow. The three best entrepreneurial projects among 30 winners will receive an initial investment from Euraze. The winners will be announced in March 2021.
Putting people and the planet first
The Hospitality Challenge focused on four categories. Hotels and hospitality it was the most popular, the category followed Luxury travel, goods and services, then the category Food and drink and at the end Smart real estate category. The analysis of different categories shows great interest in improving the operational side of the hotel through its social impact, and many projects aim reducing unemployment and better management of hotel staff.
Four eminent trends emerged among the four categories: waste reduction and sustainability, jobs and education, safety and travel experience, as well as income and productivity. Almost 50% of projects are related to the goal of sustainable development - decent work and economic growth. Many projects also offer new perspectives on the response to COVID-19.
A large number of high-quality projects that promote inclusiveness and sustainability to rediscover the hospitality of tomorrow, also provide fresh ideas for the tourism sector. This will enable tourism to continue to contribute to the overall socio-economic recovery.