More than half of the bookings in 2023 were made directly in European hotels

How European accommodation optimizes booking channels.

Author  HrTurizam.hr

7. December 2024.
In many sectors, digital transformation has raised concerns about market concentration, favoring larger players over smaller businesses. However, the European hotel industry is defying this trend, as evidenced by the latest findings of the umbrella association of hotels and caterers, Hotrec. A recent study by Hotrec reveals that European hotels maintain a strong and diverse distribution strategy, with ex...
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Author  HrTurizam.hr

7. December 2024.