How did Norwegian Airlines make money on the "Brangelina" divorce?

Real time marketing is one of the best ingredients to make a story or ad go global. Proof of this is the excellent campaign of Norwegian Airlines, ...

Author  Goran Rihelj

29. September 2016.
Real time marketing is one of the best ingredients to make a story or ad go global. Proof of this is the excellent campaign of Norwegian Airlines, the third largest European low-cost airline, which took advantage of the break of the most famous couple in the world, Brad Pitt and Angelina Jolie. While the world media was dealing with the reasons for the interruption, Norwegian Airlines published an advertisement promoting ...
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Author  Goran Rihelj

29. September 2016.