HrTurizam.hr is now also published on newsprint: The first tourism business newspaper has been launched

After nine years, HrTurizam.hr started a print edition, launching the first business tourism newspaper in Croatia - HrTurizam newspaper. 

The HrTurizam.hr newspaper, as well as the portal, are intended for business in the Croatian tourism sector, i.e. for everyone who is directly or indirectly involved in tourism. The newspaper will cover the segment hotel industry; hotel operations, digitization and new technologies, as well as the segment destination through sustainable and strategic development of destinations.

When asked how the idea of ​​starting a print edition, i.e. a newspaper about tourism, came about after a successful portal, the editor-in-chief and owner of the portal Goran Rihelj points out as usual it goes from print to online edition, not the other way around, and how this step is another respect for the Croatian tourism sector because Croatia, as a globally recognized destination, deserves to have a business tourism newspaper in addition to a niche portal. 

From the online world to print - a rarity on the media scene

"The idea of ​​a printed edition of hrturism newspaper is not new. It has been in the long-term plan since the very launch of the hrturizam portal, nine years ago, and the first hrturizam newspaper was supposed to be published in 2020 as part of our first DayOne conference. Unfortunately, when the pandemic came, we had to cancel the conference, and so did the newspaper tourism project. Now we have decided that it is the right time for a second attempt to start the hrturism of newspapers, because I believe that print as well as physical books have an inestimable value and play an important role in the development of society. 

Today, it is nine years from the first idea to its realization. These are the charms of entrepreneurship - never a straight line, but a curve full of challenges, ups and downs. It is important to know the goal and persistently push towards it, despite all the obstacles. Consistency and persistence are the keys to success," points out Rihelj.

The topic of the first edition is: Why aren't there more hotel investments in Croatia?, while the theme for the 2nd edition will be sustainable tourism and excessive tourism. Also, in each issue there will be global tourism experts, in order to include the global narrative around the development of tourism in domestic tourism.

"The aim of the newspaper is to provide wider information about all trends in tourism through quality content. From expert analyzes and columnists, to interviews and thematic articles from the domain of hotel industry and destinations. In the first issue, we have an exclusive analysis of the Spanish company Mabrian on the hotel investment climate in Croatia, an interview with Kristian Šustar, CEO of Jadran Hotel Rijeka, as well as an interview with the most famous tourism futurologist Ian Yoman and many other interesting contributions from the world of tourism".

The newspaper is published four times a year (March, June, September, December), and the first issue of hrturizam newspaper was printed on Wednesday (December 11), while today the distribution of 3.000 hrturizam newspapers began throughout Croatia. 

As for the business model, Rihelj points out that they set up the whole business model a little differently than it is in practice, and that the hrturism newspaper will be on the table of every serious director of a hotel, travel agency, marina, tourist board and other stakeholders who make key decisions in tourism. .

"The entire production and distribution is at our expense, the newspapers are free, but they are not "for sale", but we do direct distribution aimed at subscribers of the HrTurizam portal and key stakeholders in the tourism sector. After printing, the first business tourism newspaper in Croatia started direct distribution to more than 3.000 addresses throughout Croatia via HR Post today. And with the "stamp" that the newspaper was made with pride and a lot of effort in Vinkovci and our Slavonia. said Rihelj and concluded that he looks with pride at the development of the HrTurizam platform, which first started out of the need to think aloud and talk about the key topics of our tourism, then a blog was created, from which a portal was later developed, and now Hrturism has also got its own printed edition.

All subscribers of the hrturizam portal receive newspapers free of charge as an added value, while direct distribution of newspapers goes to hotels, campsites, marinas, travel agencies, the system of tourist boards, counties and tourism departments, capital cities, tourist consultants, Croatian National Parks and Nature Parks, tourist colleges and secondary schools... or to all key stakeholders of the tourism sector.