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Croatian tourist agency, in cooperation with CNTB office in the Czech Republic, organized a big event called "Croatian Day in Prague".
This is an event in one of the most important markets for Croatian tourism, which aims to present the overall Croatian tourist offer, expand existing cooperation with the most important Czech partners and define joint activities ahead of the upcoming season.
He was present at the press conference more than 40 Czech journalists and representatives of the most popular media, while the business and work part of the program attracted About 50 subjects i partner from the Czech tourism sector, among which are tour operators Fischer and České kormidlo, Czech carrier RegionJet and numerous others.
"That Croatia is one of the favorite foreign destinations of the Czech Republic is shown by the tourist turnover realized in recent years, and their loyalty is especially pronounced during the last two and a pandemic year. Namely, the Czechs achieved more than five million overnight stays last year, which represents an excellent 97 percent of the results from the record 2019. This confirms that we have recovered very quickly in this market, while this year, given the excellent announcements, we expect even better results and growth in tourism, ie a full recovery and return to pre-pandemic trends., he concluded Dubravko Miholić, director of the CNTB Representation in the Czech Republic, adding that the Czechs are increasingly looking for higher category accommodation facilities in hotels and camps, and that Croatian continental destinations are also growing in interest.
During the press conference, the director of the CNTB Kristjan Staničić held a presentation in which he presented the overall tourism results of Croatia with reference to the results achieved in the Czech market and placed special emphasis on future trends and the position that Croatia wants to occupy in the Czech market.
"The Czech Republic is one of the top five emitting markets from which we generate the largest tourist turnover, and the Czechs are our welcome and loyal guests. Further positioning of Croatia on the Czech market is a strategically important issue because in the long run we want to maintain the position of one of the Czech's favorite foreign destinations. Although our country is currently most recognizable as a summer family destination, which is confirmed by the data on 60 percent of Czech tourists traveling to Croatia for summer vacations with family, in the future we want to take the position of year-round destination rich and diverse offer, both on the coast and on the continent , but also as a destination that attracts tourists of different ages, especially young people. ", said the director Stanicic.
The Minister also addressed the gathered journalists Grinjak, which spoke about the further strategic and sustainable development of Croatian tourism, as well as Tomislav Fain on behalf of the Croatian Association of Travel Agencies and Neno Nizic in front of the Stories Hotel.
"Croatia has traditionally been one of the favorite tourist destinations for Czech tourists. We are especially pleased with the fact that the Czech market is increasingly recognizing Croatia as a holiday destination outside the summer months, as evidenced by the fact that since the beginning of this year, 98 percent of arrivals and 25 percent more overnight stays compared to the same period in 2019. Apart from the sea and beautiful nature, Croatia is becoming a destination of added value because it offers tourists a higher level of experience, which modern Czech tourists are increasingly looking for. In addition to the offer that is already well known to them, we are continuously developing the segment of luxury tourism. Given the growing demand in this segment of tourism, in the Czech market in the coming period we want to brand Croatia, among other things, as a tourist destination of modern luxury, which in the usual forms offers personalization of arrangements, evaluation of experiences and emotions and personal development through communication with local culture and community", the minister said Grinjak, adding that more than 4 billion euros have been invested in Croatian tourism in recent years, and that another 2,2 billion kuna from the National Recovery and Resilience Plan is now available to us.
After the press conference, a working part of the program was held, in which representatives of Croatian entities also participated Associations of Croatian travel agencies (UHPA), Hotel Stories i Croatia Airlines, who on that occasion also presented the new airline introduced this year on the route Prague - Split which will circulate every Saturday from early June to late September.
According to the CNTB, in the same area Martinique Palace, A special dinner was held at which, along with the Croatian delegation and representatives of the Croatian Embassy, headed by the Ambassador Ljiljana Pancirov, was attended by numerous owners, directors and representatives of Czech tour operators, agencies and tourist associations. The director was present on behalf of the Czech National Tourism Organization Jan Herget, In a conversation with CNTB Director Kristjan Staničić, he announced more intensive cooperation between the two institutions, both in terms of exchanging knowledge, experiences and useful data from the eVisitor system, and in terms of joint promotional appearances and activities in distant markets.
Photo: HTZ
