EN
HR
Croatian tourist agency this year too, it carried out a promotional campaign on the channels of one of the world's largest travel platforms - ExpediaGroup. Excellent results were achieved from promotional activities, which were ongoing as part of this campaign on the American market from March to September 2024. Namely, the total value of realized reservations through the campaign amounts to $12.300.000 gross, while the biggest shift is visible in the data on the average length of stay of tourists who made a trip through the Expedia platform, which jumped to over seven nights compared to last year.
"Successful cooperation with our long-term partner Expedia Group is important for the promotion of Croatian tourism in America, our most important distant market from which we generate the largest tourist traffic. These results of the joint campaign prove that we have succeeded in directly influencing vacation reservations in Croatia, as well as the length of stay of American guests in our country with a significant increase in demand for higher quality accommodation", he said Kristjan Staničić, director of the Croatian Tourist Board, adding that it is American tourists who, with their trips outside the main summer season, greatly contribute to the results of Croatian tourism in the pre- and post-season periods.
The campaign included the creation of a Spotlight landing page on Expedia channels and additional promotional activities through various media channels, and in addition to HTZ, the Dubrovnik-Neretva County TZ, Split-Dalmatia County TZ, Zadar County TZ and Zadar TZ participated in the project. Ultimately, within the campaign, a total of more than 26.1 million impressions were delivered.
Let us add that the popularity of Croatia as a safe and attractive destination among American travel enthusiasts is further confirmed by the choice of the readers of the prestigious American magazine. Condé Nast Traveler. As part of Readers' Choice Awards, a large audience this year also shared their travel experiences related to the world's best countries, cities, islands, hotels, resorts, spa oases, etc. That's right Croatia and this year included in list of the world's best countries for travel, while the island of Hvar took eighth place on the list of the best European islands, and Dubrovnik ranked 10th on the list of the most beautiful small towns in the world.
"We are particularly pleased with the choice of the readers of Condé Nast Traveler, according to which our country took an excellent third place on the list of the friendliest destinations in Europe, which is an excellent success considering that last year we took 10th place on this list. In the announcement, it was additionally highlighted that Croatia a country rich in national parks, beautiful beaches, but also cultural and historical heritage under the protection of UNESCO", she stated Leila Krešić Jurić, Director of the CNTB Representation in New York.
Source of the cover photo: Tourist board of the town of Hvar
