HTZ and TZ of the Istrian County become official destination partners of the European Handball Champions League

Handball Champions League Machineseeker EHF Champions League arrives in Croatia thanks to their cooperation with two new partners - Croatian National Tourist Board i Tourist Board of Istria County. It is about cooperation established before the start of the part of the season that takes place in 2024, the cooperation covers two sports seasons, and with this HTZ i TZ Istria became official destination partners of this elite European club handball competition organized by them European Handball Federation.

"We are delighted to welcome the Croatian Tourist Board and the Tourist Board of the Istrian County to our elite men's club handball competition. With both associations as new partners, our goal is to set new sponsorship trends, and as both partners were already involved in handball, we are sure that the cooperation will only strengthen in the future", he said David Szlezak, marketing director of EHF.

With the prestigious sports partnership, Croatian tourism receives special benefits from a series of rights in the Machineseeker EHF Champions League, ensuring significant visibility at all matches, as well as a digital presence on the eurohandball.com portal and EHFTV, the OTT platform of the European Handball Federation (EHF).

"Cooperation with the European Handball Federation represents an excellent way of additional promotion of Croatia as an attractive tourist destination on numerous foreign markets, but also as a destination that, with its diverse offer and quality infrastructure, can prove to be the host of major international sports events. Through this cooperation and hosting, we are strengthening the tourist identity in the long term, both Istria and Croatia as a whole. With this, our country will once again be in the focus of the sports and tourist public, and there is always significant visibility and promotion with a special emphasis on our most important foreign markets, given that European league matches are played in even 19 countries. I am sure that all the participants from Istria and Croatia will take away only good memories and the desire to return to our country", commented on the new collaboration Kristjan Staničić, director of the CNTB.

By the way, the Machineseeker EHF Champions League for handball players is a premium European club handball competition in which the best European handball teams compete.

The fact that Istria has positioned itself on the tourist map as a lifestyle destination of top quality offers with a wide range of exceptional experiences is confirmed Denis Ivosevic, director of the Tourist Board of Istria.

"This is the type of cooperation through which Istria successfully networks its comparative advantages with key and globally recognizable brands, which is why significant strategic partnerships have been concluded in recent years. At the same time, we are extremely proud of the sports orientation of our region, and not only as hosts of sports spectacles and top athletes at fitness events. preparations in our destinations, but also through cooperation with TOP brands, which we are now continuing through a new exciting partnership. The prestigious cooperation includes the cities of Poreč and Umag as the cradles of handball and sports destinations, which in this project represent the Tourist Board of Istria.", he stressed Ivošević.

On behalf of the City of Poreč-Parenzo, the mayor Loris Peršurić he emphasized that Poreč is known as a city of sports and that handball plays a big role in all of that, while the mayor of Umag-Umag Villa Bassanese emphasized that this year the city is celebrating the 70th anniversary of handball in its area, so being part of this project is a reward, honor and privilege for them.

Source and photo: Croatian National Tourist Board