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The 7th session of the Tourist Board of the Croatian Tourist Board was held today at the Ministry of Tourism and Sports.
At the session, the members of the council, among other things, adopted the decision on announcing Competitions for the selection and appointment of directors of CNTB offices in six markets. Namely, given that the directors of the markets Austria, the Czech Republic, China, Hungary, Slovenia and Sweden at the end of June this year, the mandates expire, the council decided to announce a tender that will be announced within seven days from the date of this decision.
"Despite the fact that the geopolitical situation for the tourism sector has brought uncertainty and modified the original plans for the tourist year 2022, we continue to work intensively to adjust activities to maintain the status of responsible and desirable tourist destination. In addition to the message of destination responsibility and flexibility of reservations, we also send a message of environmental, economic and social sustainability to our emitting markets. The decisions made at today's session of the Tourist Council will enable us to adequately respond to the challenges facing tourism, but also maintain the position of one of the most successful destinations in the Mediterranean, " she announced Minister of Tourism and Sports Nikolina Brnjac.
"Apart from the pandemic, which has strongly affected the travel sector in the last two years, the situation in Ukraine now has an impact on overall trends. As a negative consequence, the Croatian tourism sector is currently noticing a trend of slowing down reservations, but there are no major cancellations, nor a decline in general interest in travel. Our goal is to maintain market visibility and quality relationships with partners, and we want to position our country as a safe and well-prepared destination that attracts its guests with an attractive and quality offer. Today's decisions of the Tourist Council are aimed at achieving these goals" he said Director of the Croatian National Tourist Board Kristjan Staničić.
An invitation to cooperate with the organizers of TOP events and top Croatian athletes will be announced soon
The members of the council also adopted the decisions on the announcement Calls for expressions of interest for the implementation of marketing cooperation with the organizers of TOP events in 2022, respectively Calls for expressions of interest for the implementation of marketing cooperation with top Croatian athletes in 2022.
The goal of cooperation with the organizers of TOP events is to raise awareness of Croatia as an attractive year-round tourist destination with a diverse tourist offer, which will have a positive impact on increasing tourist traffic and general consumption. Additional visibility of the national tourist brand will be ensured through cooperation with active top Croatian athletes through the implementation of various promotional activities on communication and advertising channels.
Funds will also be allocated from Fund for underdeveloped tourism areas and the continent by publication Public tender for the allocation of funds for projects of regional tourist boards in the underdeveloped tourist area and the continent, which, according to the decision of the Tourist Board, will be published on the website of the Croatian National Tourist Board by March 31, 2022.
By the decision of the Tourist Board of the CNTB, they were also selected media leasing agencies in foreign markets in 2022, as well as agencies for the development and implementation of PR strategy and conducting international PR activities in the field of media relations, social media and online communication.
Thus, an agency was selected to lease media in the markets of Austria, the Czech Republic, the Netherlands and Sweden Aviareps, an agency was selected for the markets of Germany, Italy and Poland Pro Media Group, while an agency was chosen for the markets of Great Britain and France RML Studio. An agency was selected to carry out PR activities in ten markets Aviareps for media relations, while the agency MMGY Hills Balfour selected for social media and digital communication in thirteen emitting markets.
The CNTB adds that the session also accepted joint promotional activities that will be carried out in cooperation with ADAC group in the German market, which include popular magazines, portals and online channels such as Motorwelt magazine, Motorwelt Regionalausgabe, Urlaub Magazine, Pincamp.de, ADAC central - Radio Arabela and others.
Photo: HTZ
