HTZ at the IBTM World congress fair in Barcelona

Staničić: Business tourism is important for the development of year-round tourism

Author  HrTurizam Promo

November 29, 2023

Croatian tourist agency participates in the congress fair IBM World that is from 28 to 30 November maintained in Barcelona. It is one of the most important fairs in Europe, but also in the world, where HTZ traditionally represents Croatia congress and incentive offer.

"IBTM represents one of the central meeting points of international supply and demand in MICE tourism, and it is important to promote Croatia in such a renowned company. Our country has strong foundations for an even greater development of MICE tourism, which contributes to the development of Croatia as a year-round destination. The high level of satisfaction of the business clientele that visits, as well as the increasingly frequent organization of business gatherings throughout Croatia, prove that we use the potential of MICE tourism well.", he said Kristjan Staničić, director of the Croatian Tourist Board, adding that during 2023 we witnessed the recovery of the business travel industry.

"In fact, according to the International Congress and Convention Association, an association that collects data on held international business meetings, this year Croatia is in a high 33rd place in the world", he concluded Stanicic.

On the first day of the fair, a large number of inquiries and interested subjects were recorded for Croatia as an ideal and safe destination for holding congress events, and the greatest interest was recorded from partners who organize small and medium-sized business gatherings, and above all incentive travels.

When we talk about Croatian destinations, the greatest interest in Croatian destinations is related to Croatian airports with the largest number of international airlines in the pre- and post-season. While Zagreb is an interesting option above all for professional conferences, more and more partners are asking about Split or Hvar as well incentive destinations, and Dubrovnik, as the most famous Croatian destination, interests partners for all kinds of business meetings, just like Šibenik, which is the only destination with a congress center. On the other hand, Istria, Kvarner, Zadar and continental destinations are interesting to neighboring countries mainly because of their proximity.

In addition to the Croatian Tourist Board, 19 local co-exhibitors are participating at the fair, including the tourist boards of the cities of Zagreb, Dubrovnik, Šibenik and Opatija, as well as various hotel companies and travel agencies. This year, the record interest of Croatian co-exhibitors in IBTM was recorded.

In addition to individual meetings of domestic and foreign partners and special presentations of destinations for different groups of customers, the Croatian stand, in cooperation with the Croatian Chamber of Commerce, offers tastings of top-quality domestic wines and autochthonous gastronomic specialties, and a prize draw is planned, in which participants have the opportunity win a trip to Croatia.

Let's add that more than 3.000 destinations and providers are presented in Barcelona, ​​who have the opportunity to meet over 15.000 professionals from the business travel industry. The key trends discussed during the IBTM congress are mainly related to sustainability, demography, inclusiveness and the Virtual Experience economy.

Source and photo: CNTB

Author  HrTurizam Promo

November 29, 2023