HTZ: Croatia and Dubrovnik in the Chinese Lonely Planet

Lonely Planet China, the Chinese version of the most famous publisher of travel guides, this year celebrates its 10th anniversary on the Chinese market, and on this occasion they created a special edition for August in both printed and digital form, which included Croatia, together with France, Italy, Great Britain, Thailand, Mauritius and Scandinavian countries, included in the list of the world's most attractive tourist destinations.

The special edition also contains a small urban guide by Fr Dubrovnik whose author is a multiple award-winning journalist Si Ma Yan, specialized in creative travel and lifestyle topics and known as a great lover of our country.

"Dubrovnik has been an attractive destination for many tourists for many years, and the publication of a guide about Dubrovnik in the Chinese Lonely Planet is an excellent promotion of Croatia and the pearl of the Adriatic on the Chinese market. Also, Dubrovnik has always been a must-visit destination for Chinese tourists, and it is really a big deal that we included this magazine, which is followed by an audience of several million, in marking its important jubilee. Namely, in less than a month, two key Chinese travel magazines, Lonely Planet and National Geographic China, published wonderful reports about Croatia, which gives our country additional visibility on the big the Chinese market", she stated Franka Gulin, director of the HTZ Representative Office in China.

We remind you that in March of last year he published his mini guide in Lonely Planet had i destination. The specialty of urban guides is that journalists write reports from their own trips, sharing their own recommendations and experiences with readers.

Source of cover photo: Croatian Tourist Board